The partnership goes beyond showcasing ballet as an art representing their shared commitment to nurturing dreams.
The dream collaboration and partnership between Sealy Posturepedic® and Ballet Philippines goes beyond showcasing the art of ballet. The brand shares, “Sealy supports the pursuit of excellence and understands that quality of sleep is not the only foundation for physical well-being. Rest also fosters creativity, resilience, and the pursuit of artistic mastery.”
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This partnership was made official during a Memorandum of Agreement (MOA) signing ceremony. The event took place at Twenty-Four Seven Building, Focus Global, Inc.’s flagship showroom in the Philippines.
DREAM COLLABORATION
Stephen D. Sy, president of Focus Global, Inc. (FGI) shared that the company is “exceptionally selective” with collaborations. He added that they only choose to work with brands who are “true leaders” in their respective industries.
Sy said the highest standards of excellence are evident in the craftsmanship of their products and exceptional performances. Moreover, their dedication to innovation resonates with Ballet Philippines as well as their commitment to pushing the boundaries of artistic expression.
In addition, he mentioned an interestingly striking parallel. It is between the spinal support provided by Sealy Posturepedic® mattresses and the support and correct posture required by ballerinas during performances.
“At Focus Global Inc., we have always been committed to providing our clients with the finest products, coupled with excellent customer service. This partnership with Ballet Philippines allows us to extend our dedication to excellence beyond the realm of sleep. Ballet Philippines shares our vision of craftsmanship, innovation, and artistic expression,” sums up Sy.
PERFECT PAIRING
Chee Yan Lee, general manager of the Sealy Asia Group of Companies also gave some remarks. Lee shared, “The signing represents a collaboration that holds immense promise. Our shared commitment to high standards of excellence, dedication to craftsmanship, and continuous innovation brought us together. It is these shared values that will guide us as we move forward.”
Ballet Philippines president Kathleen Liechtenstein welcomed guests during the MOA signing ceremony by wishing everyone a “graceful afternoon.”
She announced, “Today we seal the partnership and we bring to life the power of dance. The power of dance being the theme of Ballet Philippines’ 54th Season.” Furthermore, Liechtenstein added that “good sleep means a lot.” She underscored that the collaboration is a “perfect pairing” and it comes at the perfect time.
THE ART OF SLEEP, REST, AND POSTURE
She elaborated, “Every perfectly executed jete or arabesque is powered by healthy habits that include time for rest and recovery. There was no better choice for us when it comes to rest, recovery, and sleep technology than Sealy. Thank you very much for giving us the honor and privilege.”
Sealy says that mastering the art of posture is “at the heart of a dancer’s unwavering dedication.” The timeless elegance and poise delivered by ballerinas are achieved by years of rigorous training. Additionally, this is coupled with a deep understanding of the body’s alignment. Moreover, Sealy Posturepedic® is a pioneer in sleep innovation and recognizes that impeccable posture starts with quality sleep and a supportive foundation.
Sealy likewise believes the partnership and dream collaboration represents a shared commitment to nurturing dreams and supporting the pursuit of excellence. Furthermore, the brand understands that quality sleep is not only the foundation for physical well-being. It is also crucial in fostering creativity, resilience, and the pursuit of artistic mastery.
Sealy’s partnership with Ballet Philippines is a dream come true. It shares the values of excellence, dedication to craft, and high standards.
Photos courtesy of Focus Global, Inc.
