The three Filipino celebrities and style icons are making an impact at Fashion Week events.
Lefty, an influencer marketing platform, has released a report on the SS24 Womenswear Roundup.
According to its findings, Pia Wurtzbach, Heart Evangelista, and Anne Curtis are among the top 10 influencers from Southeast Asia.
“As the world looks towards K-pop for the next rising stars, it’s essential to recognize the emerging talent in Southeast Asia,” the platform stated on Instagram.
“From actors to musicians, notable celebrities are making their mark and captivating audiences with their unique styles and stunning performances.”
In partnership with Karla Otto and TikTok, Lefty revealed that the top 10 Southeast Asian influencers collectively generated $62.5 million worth of Earned Media Value (EMV). This measures the exposure brands receive on social media while working with these personalities.
Wurtzbach is fourth on the list, having just made her Fashion Week debut. Through her attendance at SS24 shows, the 2015 Miss Universe has generated a total of $2.9 million EMV.
With a total of $2.6 million EMV, Fashion Week veteran Evangelista follows in fifth place. Curtis, who just made her Paris Fashion Week debut last September, is at tenth with $2.2 million EMV.
Thai celebrities Apo Nattawin, Mile Phakphum, and Tu Tontawan topped the list this year. Meanwhile, Dew Jirawat, Win Metawin, and Bright Vachirawit placed just above Curtis. Indonesian content creator Erika Richardo also made the list as the sixth top influencer.
Banner image via Instagram @piawurtzbach.