The Power of the Pasha: Cartier Renews Its Cult Timepiece - Sponsored

The Pasha de Cartier melds its classic sophistication with modern innovation.

Known for their avant-garde approach to design and artful interpretation, luxury house Cartier has always been inspired by unorthodox muses and influences. These translate into some of the most alluring pieces in their vast collection. Among these exalted pieces is the Pasha de Cartier; its opulent design and eccentric watch face have intrigued many, instantly making it a cult classic to this day.

The man behind the moniker

Known for his affluence, charisma, and wide-reaching influence, the late Thami El Glaoui was once the most powerful man in Morocco. The Pasha of Marrakesh had a taste for the finer things and was a great lover of watchmaking, making him one of the Maison’s most prestigious clients. For this reason, the iconic timepiece was named after him to pay homage.

Embodying the spirit of anticonformity

When it was created in 1985, the Pasha de Cartier’s brazen design made it popular among men. It was then coveted by women for the magnetic power it exuded. This turn of events wasn’t the only peculiarity that best encapsulates the Pasha. Following the footsteps of the first model, the refreshed timepiece resumes a whimsical design by putting a square filigree rail-track within the circular case–a dernier cri that remains beguiling to this day. The dial features four large, stylised Arabic numerals and four clous de Paris to continue the heritage of the original piece. The precious crown, which has served as the watch’s identifier, is set with either a blue spinel or a sapphire and tucked safely behind the signature crown cover.

A unique, intimate piece that’s solely yours

The Pasha de Cartier allows you to add a personal touch, making your watch just your own. Initials can be engraved under the crown cover, secret and undetectable–only to be revealed once the crown cover is unscrewed. Interchangeable straps have also been introduced to the timepiece. These come in steel, yellow or pink gold, and alligator leather. These straps also adopt the Cartier-developed QuickSwitch system. This invisible mechanism blends into an architecture located under the case and is activated by a single push. 

The modern classic

Innovation plays an important role in renewing the magnum opus. The back of the watch has a sapphire crystal case back that exposes the 1847 MC automatic calibre movement. The metal bracelet is adjustable and made with cutting-edge technology. The SmartLink system allows the bracelet length to be adjusted without the use of a tool. Each link is equipped with a push button that releases the fixing bar, allowing removal or addition of the metal links.

All that glitters, and some gold

As the Pasha of Marrakesh had a taste for finer things, the Pasha de Cartier also shares this affinity for lavishness. The watch comes in steel, 18k yellow gold, 18k white gold, and 18k pink gold. It can also be set with brilliant-cut diamonds of all sizes and in varying places: bezel, crown, dial, case, bracelet, movement, and buckle.

A true testament to the original model, the new Pasha de Cartier is every bit as impressive and grand. The cult classic is revived, poised to stand the test of time.

For more information, visit Cartier’s website or follow them on Instagram, Facebook, Twitter, and YouTube. Cartier is available at Greenbelt 4, Rustan’s Shangri La, and Solaire Resorts & Casino.

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