Print is Not Dead: The New Collection by Paul Smith is All We Need This Summer

Last year, the fashion scene experienced an influx of prints on garments. Many gents (albeit fine gents), soon followed suit and closets were packed with the latest designer garbs specializing in prints and logos. This season, we thought it would be over. How long can one go wearing Hawaiian-inspired vacation shirts? But we were wrong. Paul Smith recently launched Stories, the campaign that followed June 2017’s runway show featuring what the luxury brand had in mind for the Spring/Summer 2018 season. And we have to say…we love it!

The prints used in Stories recalls Paul’s early days in New York City during the 70s. He returned home with trunks overflowing with Hawaiian shirts which he had sourced in thrift shops all over SoHo. He soon decided it was time to design his own floral shirts, and so he did. The rest is history. The prints of Paul Smith 2018 have evolved over the years to more sophisticated designs using artisan techniques. The Paul Smith website describes the collection’s trends as “aquatic floral motifs” that are “embroidered onto the statin lapels of tuxedos, hand-painted on leather and appliquéd onto tote bags”.

One of our favorite styles in the collection is the midnight beach scene design that is almost cartoonish, and feels like a throwback to a more gentlemanly version of Al Pacino’s Scarface. We also love Stories’ nod to the Paul Smith archive pieces of the 1980s. Notched lapels, squared shoulders on jackets and suits, and low break points show off the brand’s top of the line tailoring. Scroll down to see the Stories campaign and a few Behind-the-Scenes photographs from the runway show.

Paul Smith is located at Greenbelt 5


By Chino R. Hernandez
All photographs courtesy of PaulSmith.com

FROM THE STORIES CAMPAIGN:

Paul Smith - Stories Spring/Summer 2018 Campaign
Paul Smith – Stories Spring/Summer 2018 Campaign
Paul Smith - Stories Spring/Summer 2018 Campaign
Paul Smith – Stories Spring/Summer 2018 Campaign
Paul Smith - Stories Spring/Summer 2018 Campaign
Paul Smith – Stories Spring/Summer 2018 Campaign
Paul Smith - Stories Spring/Summer 2018 Campaign
Paul Smith – Stories Spring/Summer 2018 Campaign
Paul Smith - Stories Spring/Summer 2018 Campaign
Paul Smith – Stories Spring/Summer 2018 Campaign
Paul Smith - Stories Spring/Summer 2018 Campaign
Paul Smith – Stories Spring/Summer 2018 Campaign


BEHIND THE SCENES OF THE RUNWAY SHOW: 

Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith - Stories Spring/Summer 2018 runway show
Backstage of the Paul Smith – Stories Spring/Summer 2018 runway show
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