Ray-Ban Launches #ItTakesCourage Campaign -

Ray-Ban launched the #ItTakesCourage global campaign in the most unorthodox way, well for Manila standards that is, by transforming Vinyl on Vinyl Gallery into an underground party where guests gathered for an afternoon of uninhibited self-expression.  Guests were challenged to test their courage by painter-illustrator Tokwa Peñaflorida to sketch him in whatever way or form in order for him to sketch your portrait.  Some even went the extra mile by having their tattoo’s done on the spot by ink kings P&P Tattoo.  Hennessy, Belvedere, and Miller Genuine Draft provided the extra boost for those who needed some courage to take these challenges. Ely Buendia and his band Pupil and 6 Cycle Mind entertained the crowd, and in between sets DJ Mars Miranda, DJ Ron Poe, Kat DJ, and DJ Ace Ramos took turns at the spin table, which kept the crowd in a celebratory mood for the rest of the night.

Ray-Ban® is distributed in the Philippines by Branded Lifestyle Inc., which represents the largest and finest global eyewear brands in the country today. Since the 1980s, the company has been involved in the retail and distribution of prestige and luxury eyewear brands in the market. Its distribution network spans the entire archipelago, with over 200 retail doors and counting.

Eye Society is the retail arm and luxury boutique of Branded Lifestyle Inc. It is the country’s first luxury eyewear boutique that takes optical services to more luxurious heights. Eye Society redefines the standards of eyewear boutiques by being visionaries of style, and providing a unique retail experience that’s high-end in both ambiance and service.

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