Return to the Links: Smart Brings Back Its Annual Infinity Golf Classic Exclusive to Members - Partnership

The comeback tournament was held at the Sta. Elena Golf and Country Club in Laguna.

Smart Communications, Inc. has brought back its annual Infinity Golf Classic The President’s Cup.  

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Held on March 21 at the Sta. Elena Golf and Country Club in Laguna, the tournament was exclusively for members of its luxury postpaid brand Smart Infinity.

The revival of the Cup took on a much deeper meaning as it honored changemakers and advocates of social impact and coincided with the 11th anniversary of the MVP Sports Foundation (MVPSF).

“One of the most important lessons that I learned during this pandemic is that while our time here on earth is finite, we have the ability to make an infinite impact and leave a legacy, says Alfredo S. Panlilio, president and CEO at Smart and its parent company, PLDT Inc.

Throughout the pandemic, Panlilio says Smart Infinity has been inspired by powerful stories of individuals who contribute to society the best way they can.

Rianne Malixi and PLDT Inc. and Smart president and CEO Alfredo S. Panlilio grace the Smart Infinity Classic The President’s Cup early this week at the Sta. Elena Golf and Country Club in Laguna

“Now, we aim to empower Infinity members to become Changemakers in their own way and create infinite legacies for a better world,” he says.

Championing changemakers

Smart Infinity’s The President’s Cup served as a competitive reunion for Infinity members who have been going out of their way to create a positive impact in society. 

As a sportsman himself and president of MVPSF, Panlilio recognizes that athletes giving their best for the sport they love is a powerful source of inspiration—be it at the golf course, on the basketball court, or even on the virtual arena. 

Jane J. Basas, Smart SVP and head of Consumer Wireless Business

Amongst the golfers in attendance was 15-year-old Filipino pride and defending Philippine Amateur champion Rianne Malixi, who is among the athletes backed by the MVPSF.

The 2021 American Junior Golf Association (AJGA) winner has qualified US Women’s Amateur Championship. She is expected to be part of Team Philippines in the 2022 Southeast Asian (SEA) Games in Hanoi, Vietnam in May.

Exclusive perks

Apart from the one-day tournament, Infinity members were treated to a relaxing and rewarding day with exclusive offers from Smart Infinity powered by the country’s fastest 5G mobile network.

Panlilio after a ceremonial drive to open the Cup

“Last year was a pivotal year for Smart Infinity when we relaunched the brand as the luxury postpaid brand of Smart Communications Inc.” says Sofia Borromeo-Alvarez, Smart Infinity AVP and brand head.

For the 2022 tournament, Borromeo-Alvarez says Smart Infinity wants to highlight how they value their members as they continue to serve their lifestyle needs over and beyond mobile connectivity.

“Smart Infinity is here to go the extra mile when it comes to serving our members, be it in sports, travel, and other lifestyle needs,” she says. “Our customer-centric Limitless Plans provide unlimited 5G connectivity, unlimited all-network mobile calls and texts, unlimited landline calls, and a wide array of luxury services though our Worldwide Concierge for both local and international lifestyle needs.”

Smart Infinity also comes with the services of a personal relationship manager, a 24/7 dedicated hotline, and priority lane at Smart Stores nationwide.

Know more about how Smart Infinity empowers changemakers at

Photos by NINO CARANDANG, courtesy of Smart Infinity

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