Named “Pasig Bigyan Buhay Muli” (PBBM), the project aims to turn Pasig River into a hub for economic activities, tourism, and better transportation.
President Ferdinand R. Marcos Jr. and First Lady Liza Araneta-Marcos celebrated a major urban renewal milestone. They unveiled the showcase area of the Pasig River urban development project.
The event was held near the iconic Manila Central Post Office building. It revealed a rejuvenated space that aims to turn the Pasig River into a lively hub for economic activities, tourism, and transportation connectivity.
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The Rebirth
Known as Pasig Bigyan Buhay Muli (PBBM), the project seeks to inject new life into the Pasig River, creating a leisure and recreation destination in the heart of Metro Manila.
The newly developed showcase area features a pedestrian-friendly walkway on a concrete platform.
It is adorned with a water fountain accented by lighting. The area also includes inviting sitting areas that can also serve as open-air event venues.
This project is a collaborative effort between the government and the private sector, symbolizing optimism and cooperation.
Eager Spark
Aligned with the goal of restoring the Pasig River to its former glory, the project includes plans for mixed-use establishments along the riverbanks. It also includes recreational amenities such as public parks, jogging paths, and bike trails.
Additionally, the project involves the relocation of informal settler families to enhance the quality of life along the riverbanks and in surrounding communities.
The inauguration of the showcase area marks just the start of a broader revitalization initiative.
This initiative seeks to establish the Pasig River as a significant landmark for tourism and economic activities. This mirrors the status of other major waterways worldwide.
With the support of the President and the First Lady, along with the dedication of the inter-agency council and financial backing from the private sector, the transformation of the Pasig River into an urban sanctuary is well underway.
For residents and visitors, the revival of the Pasig River offers a glimpse of a future. This is where urban living harmoniously coexists with nature. Additionally, it provides a much-needed respite from the city’s hustle and bustle.
The Pasig River project is more than just about rejuvenating a waterway. It’s about crafting a lifestyle that embraces the beauty and vitality of urban living.
Photos courtesy of Presidential Communications Office.
