An exclusive unveiling of the first-ever Armani Beauty boutique in the Philippines, located at SM Mall of Asia.
For over 20 years, Armani Beauty has brought us skincare rooted in cutting-edge science, luxuriously textured makeup, and fragrances crafted with consciously sourced ingredients. The brand champions the art of enhancing natural beauty rather than concealing it, and is globally recognized for its iconic products—including the Luminous Silk and Power Fabric foundation ranges, Eyes to Kill mascara, Eye Tint eyeshadows, Lip Maestro and Lip Maestro Satin liquid lipsticks, and Lip Power lipstick.
After reaching beauty markets around the world, Armani Beauty has finally made its way to the Philippines with the opening of its first flagship store at SM Mall of Asia. This launch marks the first time the brand’s full makeup and skincare ranges are officially available in the country.
The grand opening gathered notable guests and beauty experts, including fashion designer and Miss Universe 2022 R’Bonney Gabriel, model LA Aguinaldo, content creator Joce Morales, and many others. Attendees were invited to explore the extensive product range—beautifully crafted to complement every unique skin tone and celebrate natural beauty.
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Conscious Simplicity, Natural Elegance and Authenticity
Armani Beauty champions a vast array of products, including its skincare line featuring the signature anti-aging range, Crema Nera. In beauty, the Luminous Silk Foundation—inspired by charmeuse silk, know as “The Fabric of Emperors”—is famously weightless, gliding smoothly onto the skin to deliver a radiant, glow-from-within finish.
Another beloved product is the Lip Maestro, Giorgio Armani’s iconic liquid lipstick developed over a decade ago. It’s formulated to provide a luminous matte finish that is both long-wearing and lightweight on the lips. In addition to its extensive range of luxurious beauty and skincare offerings, the brand is also known for its superior fragrance collection, notably Acqua Di Giò, Armani Code, Sì, and My Way.
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But Armani Beauty’s impact extends beyond the surface. Armani has long demonstrated a commitment to environmental and social responsibility, most notably through its global water initiative, Acqua for Life, which began in 2010. The initiative focuses on providing universal access to safe drinking water in water-scarce regions.
The Armani Beauty flagship is located at SM Mall of Asia. They plan to further expand its presence in the Philippines with a store at SM Makati.
