Fresh off a world tour and headlining Lollapalooza, the K-pop boy group became the new face of this luxury brand.
Dior has named Tomorrow X Together, also known as TXT, as its latest brand ambassador. All five members—Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai—will be taking on the new role.
“Tomorrow X Together are the perfect ambassadors for Dior,” said the brand’s artistic director, Kim Jones. “They have a great attitude and style and they look great in their custom stage outfits.”
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The K-pop band recently performed at Lollapalooza as the music festival’s first Korean group headliner. Jones custom-designed each member’s stage outfit, marking the first step of TXT’s ambassadorship.
Their outfits consisted of silk sleeveless gilets, wool chino pants and pleated shorts, and matching kilts of varying lengths. The members also wore Dior Oblique B33 sneakers and Carlo boots.
“Our headlining at Lollapalooza was one of the most significant performances of our career,” said the group’s leader, Soobin. “It was truly an honor to share the stage with Dior, and we hope to continue to show Tomorrow X Together’s versatility through this partnership.”
TXT joins Dior’s roster of South Korean ambassadors which includes BTS’ Jimin, Blackpink’s Jisoo, NewJeans’ Haerin, 2PM’s Junho, Astro’s Cha Eun-woo, and actor Nam Joo-hyuk.
Just last weekend, the boy group held the last stop of the Act: Sweet Mirage world tour at the Philippine Arena. The members once again made history as the first fourth-generation K-pop group to hold a solo concert at the world’s largest indoor arena.
Banner image via Instagram @dior.
