If you don’t remember, Burberry turned the Oscar-nominated actor into a centaur last year.
Adam Driver is back with Burberry with another campaign for the British brand’s men’s fragrance Burberry Hero. Last year, the campaign, which saw a half-naked and chiseled Driver sprinting into the ocean alongside a horse, quickly went viral.
Directed by experimental filmmaker Jonathan Glazer, the minute-long video unexpectedly turned when the actor and horse merged into one. In effect, the House of Gucci star transformed into a centaur.
The video made a resurgence when Burberry shared an updated version of the commercial, including an additional cut.
On preparing his body for the campaign, the 38-year-old told Vogue that he approached it like any film role. “When we got to shoot it, I’m so glad I did what I did because I think I underestimated how physical it would be,” Driver shared.
Representing strength
Our first shot is a guy on an ATV and a camera, matching his pace to a horse’s pace to my pace, and we’re doing it in 30 minutes because we’re chasing the light. Every shot was ambitious and really exhausting but, hopefully, worth it.”
We’d say it was. On YouTube, the original video has garnered over 1 million views. Meanwhile, the updated version, which the house posted last week, has about 23,000. However, those numbers don’t reflect its attention on Twitter and Instagram.
THANK YOU @Burberry AND ADAM!!! Needed this shot of sexy to wake me up!!! #AdamDriver #BurberryHero pic.twitter.com/sVzpvMsYKN
— J.M.B ☕️🚬📚🎨🎬 (@JoanB102001) August 2, 2022
“Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn, is a creature that represents strength,” Burberry shared in a press release.
Below are more of the internet’s reactions to the viral campaign’s revival.
Wow. The new @Burberry campaign with Adam Driver has ALL my attention. pic.twitter.com/FFkaUP935w
— Quique Koelliker (@QuiqueKoelliker) July 28, 2021
Wow, Adam Driver really worked himself down to a really low body fat % for the Burberry ad, didn’t he? He still looks good, just less boyish and full in the face. https://t.co/f14AhlxtNe
— Amber Goldsmith (autistic, she/they) 🏳️🌈 (@acagoldsmith) July 28, 2021
Nothing will get done today. Nothing is happening except Burberry Day. Adam Driver is Everything. pic.twitter.com/1GrpBTMJL3
— Jaclyn Lujan (@Jackieblu1987) August 1, 2022
Well, Burberry knows Adam Driver is hot, that’s for sure.
— ☄️Chelli☄️🔥Let’s Mosey™🔥 (@pacificwandere1) July 24, 2021
This man makes me uncomfortable, in a good way, and I don’t know how to explain it or feel about it. https://t.co/7mhf73ooBP via @CNNStyle
— Trash Can Bones (@trashcanboom) August 5, 2022
Me: Adam Driver isn’t even thaaat hot
— Leo in Paris 🔞 (@nerd_leoa) July 27, 2021
Burberry Ad: Wanna bet?
Banner photo from @burberry on Instagram.
