“The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty,” says Laetitia Raoust, YSL Beauty’s US General Manager.
Beyond rapping, Lil Nas X has served as one of Hollywood’s scene stealers on red carpets. From his glamorous cowboy looks in 2019, when he released the country-rap chart-topper “Old Town Road” to his three-part (yes, part, not piece) for the 2021 MET Gala, the artist has a knack for breaking boundaries.
Now, he’s doing the same as the newest face of YSL Beauty. As the French house’s US Ambassador, his first feature highlights the new Rouge Pur Couture: The Bold.
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Per Global Cosmetics News, Lil Nas X will debut an unreleased, never-heard-before-track through the partnership. The deal will highlight other makeup products through a series of campaigns, including YSL Beauty’s Y, their best-selling men’s fragrance.
Boundary-breaking
“Lil Nas X embodies YSL Beauté’s vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold,” says Laetitia Raoust, YSL Beauty’s US General Manager in a press realease.
“The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”
Apart from unapologetic fashion, the rapper also sports bold makeup looks. At this year’s Grammys last April, where he won two awards, he donned metallic, electric blue eyeliner. In the campaign, the 23-year-old wear more elaborate eye makeup looks and matte black nail polish in a desert setting.
Banner image from @yslbeauty on Instagram.
