There is a glossier, bolder reboot going on for K-beauty favorite Rom&nd, and we’re all invited.
K-beauty continues to reinvent what we expect from makeup, serving high-performance, thoughtfully crafted products that match both the pulse of beauty trends and the demands of our climate. One standout brand at the forefront of this innovation is Rom&nd, co-created by South Korean influencer and makeup artist Saerom Min, also known as Gaeko.
Known for marrying quality with creativity, Rom&nd has steadily won over the Filipino beauty crowd, and this summer, it’s giving us more reasons to stay obsessed.
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The Iconic Juicy Lasting Tint of Rom&nd Reimagined
Rom&nd has relaunched and repacked their beloved Juicy Lasting Tint to achieve an even glossier finish, as well as longer-lasting color and hydration. Its 18 most loved shades, which are fruit-inspired hues, now come with five brand-new additions: Juju Fig, a soft warm rose; Grape Bomb, a reddish pink with a hint of blue; Dotori Bomb, a saturated chili red brick color; Peach Peach Me, a coral peach nude shade; and Bare Juicy Oh, a muted tangerine tint.
These five new additions are a blend of the previous line’s most popular shades, which create hues perfect for different skin tones and provide a natural vibrance to color the lips.
Venture to The Juicy Market
Until May 7, Rom&nd is hosting a fun experience that they call The Juicy Market, located in SM Makati Concourse. It’s more than a pop-up. It’s a full-on K-beauty playground.
This one-of-a-kind market gives fellow K-beauty fans and curious beauty goers an opportunity to try their latest Juicy lasting tint release alongside other exclusive experiences, such as a limited offline launch of their Slide In collection. The collection features an entirely customizable clear four-pan case to create your ideal quad to the shades of your liking for mono eyeshadow and cheek products. A totally versatile and innovative product that celebrates creativity and individuality. Perfect for makeup minimalists, maximalists, and everyone in between.
What else can you look forward to? Beyond just product testing, after picking out your products, you can move on to the Product DIY booth. There, you can decorate your purchases with playful stickers, gems, and accessories, turning every gloss and palette into a unique keepsake.
Up Close and Personal
The Juicy Market of Rom&nd is a great way to still keep that personal and interactive relationship with makeup products, even with the accessibility to buy products online. It’s a refreshing reminder of the value of experiencing makeup in person. There’s still no special feeling that compares to swatching a lip tint, finding your perfect shade, or discovering a formula that feels just right for your skin.
It’s that instant connection—a memorable beauty moment that can’t quite be captured through a screen.
Photographs courtesy of Rom&nd Philippines
