The EstéeLauder Companies celebrates 25 years of the Breast Cancer Campaign, dedicated to supporting global research, education and medical services to help fight breast cancer around the world.
The largest corporate philantrophic initiative, the Breast Cancer Campaign began as the brainchild of Evelyn H. Lauder. Dismayed by a lack of public knowledge and financial resources to counter the disease, she co-created the Pink Ribbon. In 1992, she launched the Breast Cancer Campaign, and a year later, founded the Breast Cancer Research Foundation to generate funding that would be soley dedicated to breast cancer research.
Active in more than 70 countries and having raised over $70 million to help support the fight against the disease, the Campaign has also funded 225 research grants, leading to new advances in prevention, detection and treatment.
For 2017, the EstéeLauder Companies Breast Cancer Campaign makes its largest-ever fundraising goal of US $8 million to support research, education and medical services. With a global commitment to end breast cancer stronger than ever, seven EstéeLauder brands in the Philippines will join together to raise funds for the Breast Cancer Research Foundation ® through the sale of Pink Ribbon Products and flat donations.
