Serpentine Masterpieces That Stand The Test Of Time

Charming its way into the hearts of the world’s most beautiful and empowered women, this brand celebrates 75 years of artistic rebirth and luxurious style.

This is an excerpt from Lifestyle Asia’s April 2023 Issue. 

Few designs are as enduring and emblematic as Bulgari’s Serpenti, an icon of endless metamorphoses which celebrates its 75th anniversary this year. Like a snake that is able to always emerge refreshed and renewed, the Serpenti’s sensual appeal prevails. 

Since its birth in the 1940s, the motif has lent itself to gorgeous diamond stunners embracing the necks and arms of the world’s most gorgeous, to luxurious coiled timepieces, and as a seductive accent to the Italian Maison’s fine leather goods. Precious stones adorn the snake’s alluring, sinuous body, while Bulgari’s sublime artisanship is showcased most fully as it gives movement to metal via circular scales. 

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The serpent has long held humanity’s fascination, even appearing entwined on the Greek goddess Aphrodite, as well as on an engagement ring gifted by Prince Albert to beloved monarch Queen Victoria. Symbolizing rebirth and transformation, the Serpenti looks to the future while honoring its storied heritage

Read more by purchasing a copy of the Lifestyle Asia April 2023 magazine via or select newsstands in National Bookstore and Fully Booked. Subscribe to the E-Magazine via Readly, Magzter, and Press Reader. 

Photos courtesy of Bulgari.

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