Some of this year’s Olympic teams will be attending the opening ceremony in designer uniforms.
As one of the most anticipated events of the year, many eyes will be on the Paris Olympics’ opening ceremony. Teams from all over the world are stepping up their fashion game by attending in designer uniforms.
Here are just some of the most notable and stylish looks we can’t wait to see in the French capital’s biggest sporting event.
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Team France and Berluti
As the host country, France’s Olympic and Paralympic teams will be dressed in a Berluti and LVMH collaboration. The luxury labels have designed a “distinctive tuxedo with a ‘Bleu-Blanc-Rouge’ patina-inspired collar” for the athletes.
“In collaboration with the athletes, as well as the Paris 2024 Organising Committee, the French National Olympic and Sports Committee and the French Paralympic and Sports Committee, every one of the Maison’s teams devoted months of energy and creativity to designing an outfit that embodies true elegance à la française,” the brand stated.
Team USA and Ralph Lauren
Since 2018, Ralph Lauren has been designing uniforms for the United States’ Olympic team. The team will be wearing the designer brand during the opening and closing ceremonies. Ralph Lauren has also created a capsule wardrobe for the athletes to use during the games.
According to the label, Team USA’s opening ceremony uniforms reflect Ralph Lauren’s “classic codes of sporty sophistication in signature silhouettes.” The ensemble consists of a navy blazer, striped shirt, and denim jeans.
Team Great Britain and Ben Sherman
For the third Olympic Games running, Team Great Britain has partnered with heritage brand Ben Sherman for their uniforms. Throughout the collection, the brand included a four-nation flower motif. A rose, thistle, daffodil, and shamrock represents each of the nations within the United Kingdom.
For the opening ceremony, Team GB will be sporting bomber jackets with the flowers embroidered on the back. The white polo shirt worn inside is described as a deconstructed Union Jack.
Team Italy and Armani
Home of many luxury fashion houses, Team Italy will be wearing designs from EA7 Emporio Armani, the label’s sportswear line. EA7 first became Team Italy’s official outfitter during the London Summer Olympic Games in 2012.
This year, Italian Olympic and Paralympic athletes were given tracksuits in Armani blue with the phrase “W Italia” embroidered in bold letters. The team will also have matching tee shirts, sweatshirts, and polo shirts.
Team Mongolia and Michel & Amazonka
Team Mongolia’s opening ceremony uniform has been drawing attention for striking the balance between tradition and modernity. Designed by prêt-à-couture brand Michel & Amazonka, the uniforms were unveiled on July 3. The label first dressed Team Mongolia during the Tokyo 2020 Olympics.
Featuring intricate details in gold thread, the ceremonial uniforms are embroidered with national and Olympic symbols. These include the Nine White Banners, the Olympic torch, and representations of the sun, moon, and the Gua-Maral (myth deer).
Banner image via Instagram @berluti.
