The watchmaker’s recognizable model has prioritized function with effort to make each piece personal.
In the 1950s, under the leadership of its founder, Hans Wilsdorf, Rolex sought to create a watch appropriate for everyday use. Wilsdorf believed that “dates and days are a necessity.” As a result, the Day-Date was developed with a readable display. For a personal touch, the dates are available in various writing systems, including Latin, Cyrillic, Hebrew, Japanese, and Chinese ideograms.
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Initially, they offered 25 languages, from Dutch and German to Greek and Turkish. According to the watchmaker, the Day-Date expresses the cultural identity of its wearer. The piece can be made in either 19-carat gold or 950 platinum and 36 or 40-mm Oyster case. At the same time, the Day-Date is guaranteed waterproof to a depth of 100 meters to 330 feet.
Images courtesy of Rolex.
