Staying True: Rolex’s Oyster Perpetual Day-Date Identity Remains For Over 66 Years - Objects of luxury

The watchmaker’s recognizable model has prioritized function with effort to make each piece personal.

In the 1950s, under the leadership of its founder, Hans Wilsdorf, Rolex sought to create a watch appropriate for everyday use. Wilsdorf believed that “dates and days are a necessity.” As a result, the Day-Date was developed with a readable display. For a personal touch, the dates are available in various writing systems, including Latin, Cyrillic, Hebrew, Japanese, and Chinese ideograms.

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 At its launch, the Day-Date was the only watch with a semi-circular window at 12 o’clock displaying the day of the week spelled out in full. 

Initially, they offered 25 languages, from Dutch and German to Greek and Turkish. According to the watchmaker, the Day-Date expresses the cultural identity of its wearer. The piece can be made in either 19-carat gold or 950 platinum and 36 or 40-mm Oyster case. At the same time, the Day-Date is guaranteed waterproof to a depth of 100 meters to 330 feet.  

Images courtesy of Rolex.

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