The pop star stands out wearing the luxury brand’s Tiffany Lock collection in their most-liked Tweet of all time.
On March 2, 2023, Tiffany & Co. announced Park Jimin of BTS as their newest House ambassador.
The photo posted to the brand’s socials has the K-pop idol wearing a black suit and a collection of their “Lock” bracelets. With 317,000 likes on Twitter, this is their most-liked post of all time.
Introducing our newest House ambassador, Jimin of BTS. The 21st century pop icon wears #TiffanyLock. #TiffanyAndCo #BTS #Jimin pic.twitter.com/VGxRMsOBR6
— Tiffany & Co. (@TiffanyAndCo) March 2, 2023
The jeweler also announced that Jimin will be appearing in his first campaign for the brand this spring.
“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation, and artistry,” Jimin said in a statement.
The BTS star is only the second K-pop idol to become a Tiffany & Co. ambassador, after Blackpink’s Rosé was signed on in 2021.
“We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest house ambassador,” said Alexandre Arnault, Tiffany’s executive vice president for product and communications.
“He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.”
Earlier this year, Jimin also became one of Dior’s global ambassadors after promoting the brand with the rest of BTS the past few years.
FACE
— BIGHIT MUSIC (@BIGHIT_MUSIC) February 21, 2023
2023. 3. 24.
1PM (KST) | 12AM (ET)#지민 #Jimin #Jimin_FACE pic.twitter.com/knSAq951C7
During BTS’ hiatus, Jimin has been preparing for his debut solo album FACE. The album and the music video for its lead single will be released on March 24.
Banner image via Instagram @tiffanyandco.
