The “Better in Denim” campaign with KATSEYE blends 2000s nostalgia, choreography, and global visibility—making low-rise jeans a symbol of cultural pride.
“My milkshake brings all the boys to the yard”—lyrics from a song Gap used in their latest ad with global pop group KATSEYE—has been stuck in my head for the past few days. The catchy, iconic track by Kelis, paired with KATSEYE’s charismatic performnace, has gone platinum in my mind. Seriously, the ad won’t stop replaying. The trending commercial is part of Gap’s “Better in Denim” campaign, which reintroduces the low-rise denim jeans (super chic, by the way).
Aside from being catchy, the ad trended for all the right reasons. The amazing choreography by Robbie Blue also deserves credit for its virality. But it goes deeper than that. Recently, numerous campaigns featuring denim collections have been circulating online; however, the Gap x KATSEYE ad took the internet by storm because people saw something special in it—they saw themselves.
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Representation Carried In Denim
If you’ve been on social media, you’ve probably heard songs by KATSEYE. The global pop group is truly living up to its name, with members from different countries and diverse ethnicities. That same spirit of diversity and representation carries into their Gap campaign. Because in the ad, you don’t just see low-rise denim—you see yourselves, your stories, your possibilities.
On social media, one fan summed it up best, tweeting: “As an Indian, I genuinely feel more represented by Lara than I do in my own country. Despite 70 years of independence, colourism…” It’s not just fashion. It’s a revelation. That feeling—that real, often unspoken ache for representation—has been met, and celebrated, in this Gap × KATSEYE moment.
For Filipino fans, pride shines through Sophia Laforteza, one of the group’s standout voices. Seeing a young Filipina front a global Gap campaign feels like a cultural milestone—she’s not just a performer but a symbol of unapologetic, stylish visibility in a world that too often overlooks Southeast Asian talent.
There’s power in seeing someone who looks and moves like you wearing your dream jeans. Robbie Blue’s choreography adds to that authenticity—each move feels lived in, not staged. In that denim-blue glow, the campaign becomes a mirror: not a one-size-fits-all ad, but a cultural moment.
This isn’t just trend-chasing—it resonates because it lives in the emotional undercurrent of representation, of “finally seeing me.” The nostalgia of Kelis’s anthem blends seamlessly with present-day inclusivity. It’s low-rise denim, sure—but also, low-barriers in cultural visibility.
When that denim-fueled beat syncs with global faces like Sophia Laforteza, you’re not just watching an ad—you’re reclaiming your place in pop culture. And that alone makes it better in denim.
Photos courtesy of Gap.
