Instead of critiquing the clothes, we decode the women who would actually wear Dior, Chanel, Celine, Bottega Veneta, and Balenciaga today.
Creative directors are the maestros of fashion houses, setting the tone and vision for every collection released under their brand. Recently, the fashion world has been in flux, with the industry caught in a game of creative-director musical chairs. A series of transfers, departures, and new appointments has surprised even the most devoted followers of fashion.
Following this year’s Milan and Paris Fashion Weeks, the newly appointed creative directors of major fashion houses have finally unveiled their design ethos and creative direction. But rather than dissecting each debut collection in yet another run-of-the-mill critique, we’re asking a more compelling question: who would actually wear their designs?
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Jonathan Anderson for Dior
A Jonathan Anderson-for-Dior girl is artsy, dreamy, and delightfully whimsical. She’s self-assured and confident enough to wear something slightly unconventional. She wanders the city in slingbacks, skirts, and a pretty bag, fully in touch with her femininity, yet just a bit eccentric, a little esoteric.
Louise Trotter for Bottega Veneta
The new Bottega Veneta girl is quiet, but her presence is unmistakable—much like Louise Trotter’s design ethos. She gravitates toward the classics, but only in their most elevated form: a simple coat trimmed with luxurious feathers, a crisp shirt reimagined with a boxy silhouette, a trench rendered in soft, buttery leather. She’s the modern girlboss who knows what she wants and will get it, all while wearing a woven, feathered coat.
Matthieu Blazy for Chanel
Chanel has long been seen as a brand for women of a certain stature, but under Matthieu Blazy, the Chanel girl is reimagined as young, bold, and fun. She walks into meetings in a pantsuit, but it’s cropped and reveals just a hint of skin. She’s free-spirited, uninterested in rules or expectations, moving through life to the beat of her own drum.
Michael Rider for Celine
The new Celine girl is, quite simply, effortlessly chic. Her wardrobe is filled with archival pieces—naturally, all perfectly in her size. She can make a white shirt and jeans look sophisticated with nothing more than the right leather jacket and a pair of sunglasses. You’ll often find her sipping an iced matcha latte (oat milk, of course), people-watching, and radiating an air of laid-back elegance.
Pierpaolo Piccioli for Balenciaga
Out with the “homeless chic” Balenciaga girl, and in with one who is “experimental yet classic.” Under Pierpaolo Piccioli, Balenciaga’s direction returns to its archives—and the new Balenciaga girl understands this shift. She values impeccable tailoring and thoughtful construction. She thrives on structure, is composed and organized, and above all, she carries herself with dignified grace.
