The Game is in the Bag: Bulgari Partners with Après-Sport Loving Brand Casablanca to Present a Tennis Chic Serpenti - Lookbook

“We wanted to bring it back once more but in a modern way, playing with its aesthetic features.”

Bulgari has partnered with contemporary Parisian house Casablanca to interpret the Italian luxury brand’s Serpenti.

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Casablanca is known for combining the essence of après-sport with the luxury aesthetics of the Mediterranean. The collaboration is part of Bulgari’s ongoing collaborative series “Serpenti Through the Eyes Of.” Since 2017, this has captured the endless metamorphosis of the Bulgari snake through the bold visions of different talented designers.

“With Bulgari we share the same love and respect for timeless codes and the ambition to interpret them in new ways: this is the prism we have played with on this collaboration,” explains Charaf Tajer, the French-Moroccan creative director and founder of Casablanca.

Describing the collection as being both “modern and classic,” Tajer points that “the Serpenti has a thousand-year old iconography behind it and we wanted to bring it back once more but in a modern way, playing with its aesthetic features.”

Divided into two launches, the seven-piece collection leads through Casablanca’s main worlds of inspiration namely sport with the Après Tennis Story and artistic heritage with the Mosaic Story.

Tennis love

Inspired by classic tennis styles and graphic design elements, Casablanca elevates après sport looks for the first look, playing on the iconic contrast between a white background and green accents. The unique mix of white perforated leather, gold plated hardware and unprecedented wood handles immediately refers to the equipment, the mood, colors, details, the looks and the elegant aesthetics from the tennis world.

The theme comes to life in the classic Serpenti Forever shape with the refined color contrast running through every detail of the piece, from the white and green Calf Leather body to the emblematic snakehead closure. To be carried by hand with the distinctive and detachable wood handle or crossbody with the removable leather strap, the bag exudes a unique sense of ease, perfect to enjoy every moment of the day.

A distinctive fusion between luxury, leisurewear and jewelry DNA is encapsulated by the fancy Jewelry Box, a sculptural bag inspired by a silver box of the 20s, part of the Bulgari Heritage Collection. In this special edition, its distinctive top conjuring the multiple facets of a precious gemstone, is highlighted in green Calf Leather, while the unmistakable zip pullers combine the iconic snakehead charm.

Striking the perfect balance of comfort and elegance is the roomy Tote Bag, where the tennis white body is animated with a bold Bulgari logo décor on the front and elegant wood handles. Practical and chic, playful and iconic, modern and timeless, it perfectly expresses the intriguing duality of the whole collection.

Passionate for change

On the other hand, an entirely new shape makes its debut with the mini Serpenti Crossbody Bag, a versatile and functional must-have imbued with Casablanca’s youthful and vivacious spirit. Topped by the iconic snakehead with enamelled scales, the compact and flat bag is endowed with a thick leather strap, where the bold gold-plated meshes are interspersed with Casablanca’s logo.

From the world of après sport to a territory which is deeply linked to Bulgari’s identity, the second Story leads at the heart Rome’s magnificent splendor.

Inspired by the spellbinding mosaics which pave many of the Eternal City’s most fascinating villas and landmarks, three additional creations boast a vibrant and bold print, fusing a contemporary neo-classicism with Casablanca’s trademark vacation feel. Propelling the Eternal beauty of Rome into modernity, the vivacious pattern is printed in a raised texture on top of the calf leather body, to authentically convey the three-dimensional texture of the mosaics.

The bright colors and evocative design bring a touch of extravaganza to the Serpenti Forever Bag with detachable wood handle and leather strap, the bold Tote bag with polychrome Bulgari logo décor and the new Serpenti Crossbody Bag, with its flat and compact structure topped by the iconic snakehead closure.

“Iconicity and contemporaneity. Classic inspiration and innovative approach,” says Bulgari’s managing director Mireia Lopez Montoya about the collaboration. “This is the territory where we met with Casablanca. Serpenti is an icon who loves to change its skin and the series ‘Serpenti Through the Eyes Of’ is a great opportunity to show how it has always been an emblem of constant evolution through the unique vision of designers with very different features and strong personalities.”

The collection will be released in selected Bulgari boutiques worldwide in two instalments, respectively on shelf in 20th of April 2022 the Après Tennis theme and May 20, 2022 for the Mosaic one.

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