Netflix has invested $70 million in the restoration of the historic Egyptian Theatre, a 101-year-old Hollywood landmark set to reopen to the public.
The Egyptian Theatre is an iconic movie spot that rolled out Hollywood’s first-ever red carpet a century ago.
It is set to make a comeback this week, thanks to a Netflix facelift that cost a cool few million.
Three years back, the streaming giant decided to spruce up one of LA’s most legendary cinemas, originally erected during the silent film era.
Taking a step back to the year 1922, the Egyptian Theatre played host to Hollywood’s very first film premiere.
This momentous occasion showcased Douglas Fairbanks in the adventurous role of Robin Hood.
Dropping a hefty $70 million on the restoration project, Netflix didn’t just slap on a fresh coat of paint.
They meticulously maintained the Egyptian Revival charm of the courtyard and interior. Simultaneously, they enhanced the sound and projection gear to meet 21st-century standards.
“If you had seen the theater over the last couple of years before we were able to get in and do this work. You’d see it was showing every bit of its 100 years,” quipped Netflix Co-CEO Ted Sarandos in an interview.
“To be able to bring it back, and it’s a beautiful movie house, is just an incredible point of pride for us.”
From now on, Netflix will be rolling out the red carpet (what else?) for its own film premieres and other events at the theater on weekdays.
Commencing with flair, David Fincher’s The Killer is scheduled to premiere on the silver screen.
But wait, there’s more! Weekends at the Egyptian will be a cinematic treat, showcasing classic films handpicked by the American Cinematheque.
They’ve been the proud owners of this celluloid gem since 1986 but faced an uphill battle in maintaining the century-old beauty.
“Even though we had spent considerable money renovating it, it still was not what we really dreamt it could be,” admitted American Cinematheque Chairman Rick Nicita.
Now, though, it’s a “brand new old movie palace,” a phrase that might seem contradictory but fits the bill perfectly.
“I can’t wait now to see a movie here,” Nicita added, and who can blame him? It’s a cinematic resurrection worth celebrating!
Banner photo via Instagram @netflixqueue and @egyptianla.