The K-pop star can’t wait to experience the artistic synergy with the house’s designers.
On Thursday, July 20, Versace announced Stray Kids’ Hyunjin as its newest global brand ambassador.
“I am constantly inspired by new voices defining culture around the world and for me Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man,” Donatella Versace said.
His first activity under the new role will be in Versace’s Holiday 2023 campaign which will launch in November.
Hyunjin also expressed his excitement about working with the renowned fashion house, saying that he was looking forward to making beautiful moments together.
“I am both inspired and honored to play a part in the House’s truly amazing heritage, and that Donatella believes I have the Versace attitude! I’m filled with anticipation and can’t wait to experience the artistic synergy with Donatella,” the K-pop star wrote.
Ahead of the announcement, Versace invited Hyunjin to the La Vacanza fashion show in Cannes as well as the official opening of a Versace pop-up in Seoul earlier this month.
Recently, Hyunjin also made waves at this year’s Lollapalooza in Paris while wearing two Versace looks. The first was a heritage shirt in heavy cotton poplin with buckle detailing from the brand’s fall 2023 collection.
He then changed into a custom-made look inspired by the La Vacanza collection. The outfit consisted of a red jacquard terrycloth short-sleeve shirt and matching pants.
Stray Kids was the first K-pop group to headline the festival in Paris. They performed fan favorite songs in front of an estimated 65,000 concertgoers.
Banner image via Instagram @realstraykids.