Think Pink: Barbiecore, The 2023 Viral Fashion Trend

If you feel like your vision has gone pink recently, you’re not alone. It’s time to think pink!

Remember when the Y2k trend took the fashion world by storm? Well, this is almost just like that, except this is inspired by none other than Barbie. 

READ ALSO: This Barbie Is Everything: Greta Gerwig’s Barbie Promotes Inclusivity And Diversity

The highly anticipated Barbie film is set to premiere on July 21, and pink has been on the minds of many Barbie lovers since photos of Margot Robbie in the role of the iconic Mattel doll were first seen in public. 

What makes a modern-day Barbie?

While the upcoming Barbie movie has made many fans channel the “Let’s go Barbie” attitude recently, Barbiecore has been on the rise for the past few years, we just didn’t call it that.

Valentino also had an entirely hot pink runway show, so name your favorite celebrity right now and chances are they’ve worn Valentino’s Barbie pink in the last few months. Gigi Hadid, Florence Pugh, Conan Gray, Billy Porter, Anne Hathaway, and Dua Lipa are among the list of celebrities embracing the viral trend.

There’s simply one color that encapsulates the essence of Barbiecore and that is—you guessed it—pink!

Celebrities embracing the Barbiecore aesthetic? We’re here for it. 

Kim Kardashian

Photo via Instagram @kimkardashian
Photo via Instagram @kimkardashian

The reality star and businesswoman has been trying to achieve this whole ultra feminine aesthetic and well, it looks like she’s rocking it. She even dressed her daughters North and Chicago in pink!

Nicki Minaj

Photo via Instagram @nickiminaj

Let us all acknowledge the fact that rapper Minaj has been synonymous with the plastic doll since the beginning of her career—even calling her fans “Barbz.” 


Photo via Instagram @saweetie

The Fil-Am rapper looks so gorgeous in pink. Plus that pink phone—Barbiecore at its finest! 

Florence Pugh

Photo via Instagram @florencepugh

The Oscar-nominated actress wore a sheer magenta tulle ballgown to Valentino’s couture show in Rome. Pugh posted photos on her Instagram with a long caption. “Listen, I knew when I wore that incredible Valentino dress that there was no way there wouldn’t be a commentary on it,” she wrote. 

Lastly, our real-life Barbie, Margot Robbie 

Photo via Instagram @margotrobbieofficial

Robbie is literally taking the character out of the toy box and into the real world. Definitely made for the role! 

Above all, Barbiecore is all about confidence. Wearing a full hot pink outfit is a great way to show the world that you’re bold, fashionable, and just as hot as the color you’re wearing. So wear it with confidence! 

Banner photo via Twitter @MaisonValentino. 

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