“Something we discussed [in founding Le Domaine] was this headline of ‘anti-aging.’ It’s ridiculous. It’s a fairytale. But what is real is treating your skin in a healthy manner,” the Oscar winner says.
Brad Pitt’s got a lot going on these days. After making his debut as a sculptor in Finland just this week, the A-lister is making a name for himself in the skincare industry.
The Perrin family co-founded the line of genderless products with organic wine growers. In fact, apart from producing films, Pitt also creates wine. The Perrins are his partners in making Château Miraval Côtes de Provence Rose.
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Named “Le Domaine,” the company aims to help its users “age well,” regardless of gender or skin type. While speaking to Vogue, Pitt says the idea was in the works for so long that he’s forgotten how it originally started.
Steeped in creativity
“I remember reading about the health properties of grape skins as something we wanted to investigate. But the initial idea, right from the beginning, comes back to this place,” the Academy-Award winner says in the interview, referring to Miraval’s soil, where the product’s ingredients are grown.
“It’s just steeped in creativity, and it’s so fertile. We make olive oil, truffles, and honey here. Reinforced concrete began here. Reinforced concrete! That’s insane!”
The brand’s products offer refillable packaging in line with Le Domaine’s dedication to sustainable beauty. At the same time, its formulas are of 96 to 99 percent natural origin ingredients. However, the compounds they don’t contain are “blacklisted,” such as silicones, microplastics, animal ingredients (vegan), and parabens.
Embracing the years
Pitt adds that although he’s from the film industry, looking younger for longer often counts, and he’s not one to run away from aging. “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms,” the 58-year-old tells the publication.
“Something we discussed [in founding Le Domaine] was this headline of ‘anti-aging.’ It’s ridiculous. It’s a fairytale. But what is real is treating your skin in a healthy manner.”
