Robert Triefus Is Stepping Down From This Italian Luxury House

After 15 years with the luxury brand, the chief executive will be leaving by the end of the month.

Robert Triefus has spent 15 years with Gucci, holding different roles throughout his time at the company.

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A Gucci spokesperson has confirmed his exit, saying that he will be leaving the company on April 30 to “pursue another career opportunity.”

“Throughout his years at Gucci, Robert has played an instrumental role in ensuring that the brand has been recognized for its leadership in its approach to brand and client engagement, and more recently to new business initiatives, by capitalizing on Gucci’s unique DNA and values while always embracing change and innovation along the way,” said the spokesperson.

Last September, Triefus became chief executive of Gucci’s Vault and Metaverse Ventures, overseeing its web3 and gaming efforts.

He has helped define the luxury house’s brand strategy, ever since he joined Gucci in 2008 as director of global marketing and communications. 

The brand also named him senior executive vice president of corporate and brand strategy just last year.

Under his guidance, the brand has been active in establishing its presence in gaming and NFT spaces.

He also oversaw and helped develop Gucci Vault with then-creative director Alessandro Michele. The experimental online space houses one-off and archived pieces, launched in September 2021.

“Vault is a treasure trove of unique objects representing beauty, dreams, passions, and above all, the search for ideas beyond the confines of time and space,” says the brand’s website.

Triefus’ résumé includes his work with The Body Shop, Calvin Klein, and Giorgio Armani.

Banner image via Instagram @dylanjones.

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