Celebrities are toting LOJEL luggage for a reason; with its first-ever Philippine concept store now open, the Japan-born brand is setting a new standard for how we move and explore the world.
2026 is finally here, which can only mean one thing to the modern traveler: planning a fresh year of fun, memorable experiences. Any seasoned jet-setter knows that preparation is key to ensuring travel plans unfold as smoothly as possible, from buying tickets and booking the right accommodations to conducting the necessary research to craft an effective itinerary. And, of course, there’s packing the essentials. In this case, luggage matters as much as what’s inside it. You’ll want a travel companion that’s versatile, stylish, and reliable in equal measure. For all these reasons and more, luggage brand LOJEL has become a popular choice among various celebrities in the Philippines for their upcoming trips this year.
Now calling Manila home, LOJEL marks a new chapter with its first-ever Philippine concept store: a space created to offer everything today’s travel-savvy Filipino needs to look, pack, and carry impeccably. Several celebrities attended the opening, a testament to the trust they place in the brand, which has quickly established itself as a must-have staple for their travels. These include some of the country’s most popular performers like Glaiza de Castro, Aya Fernandez, Bubbles Paraiso, Jason Dy, Marlo Mortel, and Jai Agpanan, as well as famous beauty queens like Katarina Rodriguez, Priscilla Meirelles, and Hannah Arnold, to name a few.
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Designing Companions For A Life On The Move
Born in Japan but fittingly shaped by a global outlook, LOJEL’s brand philosophy is anchored in the belief that travel transcends destinations, extending to the very ways we choose to carry our worlds as we explore others. Its name, derived from the phrase “Let Our Journeys Enrich Life,” reflects the brand’s commitment to merging thoughtful design and sustainable innovation with a global sensibility built to stand the test of time.
Streamlined and highly functional, LOJEL’s lineup of luggage and travel accessories is made for journeys of every kind, whether that’s a short overnight stay or the long-haul trip of a lifetime. The brand champions intentional living and mindful travel, each piece crafted to last with modular systems and recycled materials that make them the ideal companion for purposeful, stylish movement.
LOJEL’s CUBO carry-on and VOJA luggage took center stage during the concept store launch, two products that exemplify the brand’s meticulous attention to quality and design.
CUBO And VOJA: The New Celebrity Favorites
Wherever you go, a compact yet spacious carry-on is crucial, and bonus if it manages to seamlessly pair well with your outfits. The CUBO has become a favorite among travelers for its expandable compartments and lightweight, durable construction, features that can accommodate all your essentials for quick trips or weekend escapes. The brand continues to expand its CUBO line with new colors, this season’s addition being a cheerful Indigo shade that lends a pop of vibrancy to travel ensembles.
Longer trips require storage that’s heavy-duty without being bulky or burdensome, which is where the VOJA luggage comes in. At once capacious and eye-catching, its smooth-rolling wheels and ergonomic handles help you get from Point A to Point B without any fuss. Whether you’re chasing a flight (it happens) or leisurely strolling through the terminal, the VOJA’s intuitive build gives you less to worry about, so you can focus on the things that matter most. Finding just what you need when you need it isn’t a problem either with the luggage’s smart interior organization system, which keeps all your belongings within easy reach. And because neutral, cream tones never go out of style, LOJEL recently released an Ivory colorway that exudes modern refinement for the discerning traveler.
There’s a LOJEL companion for everyone, with the brand’s thoughtfully curated lineup offering styles and colorways to suit every occasion, mood, and personal taste. Actors, actresses, and singers gravitate toward bold, expressive hues that command attention as they do, all while remaining timeless: Glaiza de Castro and Jason Dy travel with the CUBO Black, while Aya Fernandez makes a statement with the vibrant CUBO Burnt Sienna. Manila’s stylish women favor subtle elegance, opting for extra versatile shades: Hannah Arnold counts the VOJA Ivory as her go-to, while Katarina Rodriguez embraces the soft sophistication of the CUBO Linen. For those with a more playful, sporty spirit, the CUBO Golden Ochre delivers an energetic appeal, one that top athletes like Jasmine Alkhaldi simply adore.
Bringing LOJEL along on your next adventure is both a lifestyle choice and a resolution for the year ahead—one that promises to open horizons and remind every traveler of the power of moving through the world with care and thought. After all, a destination is merely a point of reference; it’s the ways you savor its experiences that transform a place into a journey worth remembering.
LOJEL is now open at Level 2, South Wing, Main Mall, SM Mall of Asia. Explore the collection, discover the new colorways, and experience the brand’s vision of mindful, intentional travel. Stay inspired by following @lojeljourneys on Instagram, and share your own journeys with #LojelPH and #LojelJourneys—because every adventure deserves a thoughtfully designed companion.
Photos courtesy of LOJEL
