White Blur: A Look at Justin Bieber's Collaboration with Vespa - Play

“I had such a great time, just the wind flying through my hair, the freedom. It was fun.”

Vespa has recently revealed its latest collaboration. Justin Bieber has teamed up with the Italian luxury scooter brand to produce his own model.

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Vespa, in the past, has themed up with the likes of designers Giorgio Armani, Christian Dior, and Sean Wotherspoon. This recent collab with the Canadian singer is borne out of his good memories on European trips.

“The first time I rode a Vespa was somewhere in Europe, probably either London or Paris,” he says. “I just remember seeing a Vespa and being like ‘I want to ride one of those’. And I had such a great time, just the wind flying through my hair, the freedom. It was fun.”

This project taps on Bieber’s instincts as a creative. “Being able to express myself, whether it’s through art, music, visuals, or aesthetics, being able to create something from nothing—it’s a part of me,” explains the 28-year-old. “Ultimately the goal in creating and designing is always to put your own unique spin on things.”

Monochrome is the underlying style feature that distinguishes the new model. White passes through all elements of the new Vespa Sprint: from the saddle to the grips to the spokes of the rims.

The brand logo and the flames drawn on the body of the vehicle are also tone on tone white; that is the spin the singer wanted to put on the design to embody creative drive, vibrancy and vigor, shared values between the collaborators.

Justine Bieber x Vespa is rolled out with 150cc engines, capacities that have made Vespa history, now revamped in full respect of the most recent environmental regulations.

Its rectangular headlight supports a full color multifunctional TFT display in sync with all smartphone functions. The Full-Led lights and the spectacular 12” wheel rims are supreme results of blending style and technology.

The limited edition is partnered with an accessories collection. This includes a bag, a pair of gloves, and a white helmet with the words “Justin spin” on it.

Find more details on, visit Vespa.com.ph.

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