Although the 34-year-old has maintained a steady fanbase, Rihanna has not released an album in six years.
The NFL’s annual Superbowl halftime performances are known for garnering the largest single TV audiences of the year. Given that, each year, the announcement of the artist taking the stage is anticipated. And earlier today, Rihanna confirmed rumors that she’ll perform at the upcoming show, scheduled on February 12, 2023.
Beyond posting the photo of the NFL-branded football on her Instagram page, her management, Roc Nation, released a statement.
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“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” rapper and Roc Nation’s founder Jay-Z said in the announcement. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”
Although the 34-year-old has maintained a steady fanbase, Rihanna has not released an album in six years, probably due to her entrepreneurial pursuits from beauty to lingerie. Her last record, Anti, came out in 2016.
What it means
One commenter wrote under the post, “Does this mean what I think it means?” implying that the singer may have an upcoming album in the works. Armed with nine Grammy awards and social media hype, the billionaire entrepreneur has a good shot of bagging the most viewed Super Bowl performances.
In the past, the most viewed performances by broadcast have been by Katy Perry with 118.5 million views (2015), Lady Gaga with 117.5 million (2017), and Coldplay with 115.5 million (2016).
“We look forward to collaborating with Rihanna, Roc Nation, and Apple Music to bring fans another historic Halftime Show performance,” Seth Dudowsky, NFL’s head of music, said in a statement.
Banner image from Rihanna’s Instagram page.
