A new collaboration between Ploom and Filipino designer Dex Fernandez showcases the brand’s philosophy of elevating everyday moments through thoughtful design.
Ploom, the premium lifestyle heated tobacco brand, is excited to announce the launch of the new Ploom Design House collection in the Philippines. The series features six striking, limited-edition designs by acclaimed creatives, now including one from the country’s very own Dex Fernandez (known by most as “Garapata”). The brand has crafted each piece to inspire a Truly Unique heated tobacco experience, catered to discerning consumers through a balance of innovation and style.
“We are proud to finally unveil our new limited-edition front panels here in the Philippines. These are more than just aesthetic upgrades—they’re a canvas for self-expression, allowing consumers to express their uniqueness with Ploom,” shares Karin Tan, JTI Philippines Reduced Risk Products Category Director. “These limited-edition pieces are for those who value art, individuality, and elevated design.”
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A Truly Unique Sensorial Experience
Through this recent collaboration, the brand’s creative platform Ploom Design House takes its strategy of offering immersive, curated experiences to new heights. Ploom got to present its vision to a global audience through “Connected Sensations” during Milan Design Week last April. The multi-sensorial showcase featured a blend of digital art, interactive installations, and captivating designs designed to spark emotions and stimulate the senses.
Ploom x Dex Fernandez
Ploom selected creatives whose practice reflects the brand’s commitment to creating ultimate sensorial pleasure through intention and passion. Its chosen designers implement a distinct approach while possessing a passion for purposeful, expressive design. Dex Fernandez is among these talents. With Ploom Design House, the artist created a Truly Unique front panel inspired by his signature style and character: vibrant, and oftentimes surreal, street-influenced graphic designs.
“Dex’s designs injected dynamic Filipino creativity into our global collection. His unique visual language captures the bold, expressive spirit of Ploom,” adds Tan. “This is just the beginning and sets the tone for future design-led collaborations to come between Ploom and Filipino creatives. We are very excited to see what else is in store as we continue to reimagine how personal devices can become platforms for creative expression.”
Ploom Shapes The Future Of Mindful Pleasure
Ploom is rapidly establishing itself as a global leader in smoking alternatives, committed to expanding the choices available to adult smokers in search of refined tobacco enjoyment. Crafted with Japanese precision engineering, Ploom is committed to delivering a Truly Unique heated tobacco experience that transforms the everyday into a series of pleasurable moments.
The brand has always taken great pride in its deep understanding of the modern consumer’s desire for moments that strike the perfect balance between elevated, accessible, and intuitive. Utilizing advanced innovations like HeatFlow™ technology, Ploom delivers a world-class heated tobacco experience that seamlessly blends sleek design and innovation with a world of flavors—and of course, that satisfying, true tobacco taste that discerning consumers seek.
With a growing presence in key markets around the world, Ploom is poised to redefine the future of mindful pleasure for the modern world, solidifying its position as a true premium player in the heated tobacco category.
Ploom’s latest collection is now available on ploom.ph and Ploom Stores in Mitsukoshi BGC, One Ayala, Eastwood Mall, Robinsons Galleria, and One Bonifacio High Street.
*Note: Ploom is a heated tobacco device for adult smokers only, not without risk and for use with tobacco sticks containing nicotine, an addictive substance.
Photos courtesy of Ploom.
