Innovation meets intention with IQOS ILUMA i, the sleek new device bringing smarter tech, intuitive features, and a smoke-free shift to the next generation.
IQOS is once again revolutionizing tobacco enjoyment with its signature blend of cutting-edge technology and meticulous design, its latest step forward represented by the official launch of IQOS ILUMA i. Through this addition to its growing portfolio of smoke-free products, PMFTC—the Philippine affiliate of Philip Morris International (PMI)—is taking one significant step forward in shaping a world free of messes caused by smoke, fire, and ash.
More than a technological innovation, the IQOS ILUMA i demonstrates PMI and PMFTC’s commitment to accelerating the end of smoking, with PMI aiming to have 2/3 of its total net revenues come from smoke-free products by 2030.
“IQOS ILUMA disrupted the [smoke-free] category by introducing induction-heating technology that heats tobacco from within, to provide a consistent taste experience, no tobacco residue, and no need to clean the device,” shares Gijs de Best, President of PMFTC. The IQOS Iluma i builds on the best qualities of its predecessors, introducing a roster of versatile features that let users indulge in their tobacco experience at their own pace.
“By giving adult smokers in the Philippines more alternatives that don’t involve combustion and smoke, we are accelerating the achievement of a smoke-free country,” adds Evgeny Ivanov, PMFTC Director for Smoke-Free Products.
READ ALSO: IQOS Celebrates 10th Anniversary With Forever Curious
The IQOS Smoke-Free Summit Experience With Lifestyle Asia
The IQOS ILUMA i made its debut at the 2025 Smoke-Free Summit, an immersive gathering of key business partners, media, and loyal IQOS users that celebrated future-forward creativity and meaningful progress. The launch marked an exciting new chapter in the movement toward a cleaner, clearer tobacco culture in the Philippines, and another milestone in IQOS’ global mission to replace cigarettes with better alternatives for millions of adult smokers.
Set against energizing DJ sets, live performances, and dynamic zones designed to let guests Immerse, Indulge, and Interact with IQOS’ offerings, the summit delivered an unforgettable evening.
Lifestyle Asia proudly joined the celebration with a dedicated booth that highlighted the two brands’ shared passion for blending creativity with memorable experiences. Guests enjoyed custom caricatures by Mariya Studios, which served as unique keepsakes of the night, all while browsing magazine titles and exploring more of IQOS’ innovative products.
World-renowned artist Jefrë Manuel—whose recent collaboration with IQOS produced the striking Curious Icons installation—also stopped by, adding to the vibrant atmosphere of a stylish space designed for comfort, connection, and community, care of STAMPS Creatives.
Full Control And A Touch Of Personalization
Designed with intuitive accessibility at its core, the ILUMA i features a sleek touch screen display that lets users monitor their session at a glance. Full user control is a standout of the new device, highlighted by its innovative Pause Mode: a simple swipe within Performance Mode lets users pause and resume their smoke-free experience with ease. When activated, Performance Mode offers up to two consecutive sessions, with the option to pause available for one of them, giving users more flexibility and freedom.
Adding to its enhanced usability, the ILUMA i introduces FlexPuff and FlexBattery—smart features that automatically adapt to a user’s habits to deliver a more personalized, seamless experience for longer, less interrupted sessions compared to previous generations.
Mindfulness remains at the heart of the IQOS experience, supported by the brand’s growing focus on sustainability. The ILUMA i accessories incorporate recycled materials into their design, underscoring how conscious living and forward-thinking innovation can go hand in hand.
The ILUMA i isn’t just another device—it’s a lifestyle shift. With improved features and a clear vision rooted in the future, IQOS is setting the tone for a new generation that values thoughtful impact as much as intention.
IQOS ILUMA i is available exclusively in IQOS stores, IQOS online, and in select marketplaces and authorized partners thereafter. Further information on IQOS ILUMA i, its features, and additional important information for adult nicotine users can be found on the IQOS PH website.
Watermarked photography by Kim Montes
