The third edition of Lucerne Watch Week gathered 16 of the world’s leading watchmakers at Ayala Museum, offering collectors an up-close look at the latest novelties while reaffirming the Philippines’ growing place in global horological culture.
From July 1 to 7, 2026, Lucerne Watch Week made its Ayala Museum debut, bringing together 16 of the world’s leading watchmaking maisons for the third edition of the annual Manila exhibition. The event reflected Lucerne’s continued commitment to cultivating an appreciation for horology, creating a space where collectors, enthusiasts, and newcomers could engage with the craft beyond the boutique. The exhibition featured Blancpain, Breitling, Chopard, Girard-Perregaux, Glashütte Original, Grand Seiko, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, NORQAIN, Panerai, Parmigiani Fleurier, TAG Heuer, Tudor, and Zenith, with many presenting the latest releases unveiled this year alongside signature collections that have come to define each maison.
The museum setting offered a different lens through which to experience fine watchmaking. Rather than encountering each maison in isolation, visitors could explore the distinct philosophies, innovations, and histories that shape each brand while appreciating the dialogue between them.
For more than four decades, Lucerne has championed fine watchmaking in the Philippines. Through Lucerne Watch Week, it continues to cultivate a deeper appreciation for horology, creating a space where collectors, enthusiasts, and newcomers alike can engage with some of the world’s most respected maisons—and with the culture that surrounds them.
Lucerne Watch Week 2026 is supported by official exhibition partners Ayala Museum, Ayala Foundation, and BPI.
Explore scenes from Lucerne Watch Week 2026 below.
READ ALSO: The Watches That Caught Our Eye At Lucerne Watch Week 2026
Photos courtesy of Lucerne
