“The idea is we go electric by the end of 2030, step by step,” says Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars Ltd.
In September last year, Rolls-Royce announced the full electrification of its entire product portfolio by 2030. Congruent with the promise, the ultra-luxury car brand unveiled its all-electric vehicle, the Spectre Coupe, on Tuesday.
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“This is not a kind of one-hit wonder, and then we go back to the 12-cylinder, that’s not the idea,” Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars Ltd., tells Bloomberg. “The idea is we go electric by the end of 2030, step by step by step by step. For this reason, [Spectre] is very expensive to develop. It’s a big investment.”
After Rolls-Royce’s commitment to turning fully electric, its fellow British luxury manufacturer, Bentley, did the same last January. Bentley will spend $3.4 billion to produce five EVs in 2025. Five years later, in 2030, its whole range will also turn electric.
The Spectre’s all-aluminum architecture emulates the Rolls-Royce Phantom, the manufacturer’s most recognizable model. However, it will be two-doored. According to the 116-year-old brand, their clients have seven cars on average. And at least one of their vehicles is electric. “The order intake so far is very, very delightful—and very encouraging,” Müller-Ötvös tells the publication.
Images from Rolls-Royce.
