The musician, record producer, and designer will succeed Virgil Abloh as the luxury fashion house’s next creative director.
According to the official statement from Louis Vuitton, Pharrell Williams’ new role will be effective immediately.
His first collection is set to debut in June this year, during Men’s Fashion WeekFashion WeekA recurring event, held in cities such as Paris, Milan, New York, and London, where designers present upcoming collections to buyers, editors, and celebrities. Fashion weeks set the direction ofGo to Fashion Week Glossary in Paris.
The announcement, posted on the brand’s socials, says that Williams is “a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon.”
Louis Vuitton is delighted to welcome @Pharrell as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed next June during Men’s Fashion Week in Paris. #LouisVuitton #PharrellWilliams pic.twitter.com/GRCQFfOAHK
— Louis Vuitton (@LouisVuitton) February 14, 2023
News of Williams’ appointment was released just a little over a year after Virgil Abloh’s death.
Other names such as Grace Wales Bonner, Martine Rose, Telfar Clemens, and KidSuper have been mentioned in speculations about Abloh’s successor.
Louis Vuitton’s Chairman and CEO Pietro Beccari ultimately chose Williams. This was his first major move since becoming chief executive of LVMH’s flagship brand just a month ago.
Williams has been collaborating with Louis Vuitton since 2004, with a sunglass collection under the name Millionaire. Originally priced at $1,200, these shades can be found on resale sites today for up to $4,000.
Louis Vuitton appoints @Pharrell as its new Men’s Creative Director. His first collection for Louis Vuitton will be revealed this June during Men’s Fashion Week in Paris. #LouisVuitton #PharrellWilliams pic.twitter.com/wAd3io0Ctn
— Louis Vuitton (@LouisVuitton) February 14, 2023
In 2008, he collaborated with the brand again for the Blason collection. The jewelry collection included diamond rings and a diamond bracelet.
Recently, he has also collaborated with the jeweler Tiffany & Company, which is also a part of LVMH.
His diamond-studded Tiffany & Company sunglasses, which he wore during the January men’s wear shows in Paris and the Grammys, have become an iconic look.
“His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” Beccari adds to the statement issued by the fashion house.
Banner image via Instagram @louisvuitton.
Frequently Asked Questions
Louis Vuitton named Pharrell Williams, a musician, record producer, and designer, as its men’s creative director on February 14, 2023, succeeding Virgil Abloh. According to the house’s statement, the appointment took effect immediately.
Williams’s first collection for Louis Vuitton was set to debut in June 2023 during Men’s Fashion Week in Paris. Fashion weeks are recurring events where designers present upcoming collections to buyers, editors, and celebrities in cities such as Paris, Milan, New York, and London.
Louis Vuitton Chairman and CEO Pietro Beccari chose Williams in his first major move after becoming chief executive a month earlier. It came just over a year after Abloh’s death, with Grace Wales Bonner, Martine Rose, Telfar Clemens, and KidSuper among the names speculated.
Williams has collaborated with Louis Vuitton since 2004, beginning with a sunglass collection called Millionaire, originally priced at $1,200. In 2008, he worked with the brand again on the Blason jewelry collection, which included diamond rings and a diamond bracelet.
Williams recently collaborated with jeweler Tiffany & Company, which is also part of LVMH. He wore his diamond-studded Tiffany & Company sunglasses at the January menswear shows in Paris and at the Grammys.
