Pharrell Williams made a bold choice by featuring a woman in his first menswear campaign, but it’s not just any gal — it’s the bad gal Riri herself.
This unexpected collaboration gives us a preview of what we can expect from Williams’ tenure as the creative director of Louis Vuitton.
READ ALSO: No Stranger To Fashion: Pharrell Williams’ Most Memorable Collaborations
In the captivating visuals, Rihanna dons a chic leather trench coat adorned with a pixelated version of the monogram pattern. What steals the spotlight is her proudly displayed baby bump, which she effortlessly incorporates into her fabulous maternity style.
She is a vision of luxury on the go—the starlet effortlessly carries an array of vibrant LV-monogram bags on her arms, while sipping from a coffee cup adorned with a delightful decorative holder sleeve.
Both Rihanna and Williams took to social media, sharing the larger-than-life billboard with the caption, “LOUIS VUITTON MEN Spring-Summer 2024.” In Williams’ snapshot, he stands in front of the billboard, exuding pride in a cool leather jacket and yellow shades.
This campaign challenges conventional fashion norms, highlighting the increasing fluidity within the industry.
Louis Vuitton has previously blurred the lines of gender expectations, as seen when Jaden Smith rocked a metal embroidered kilt in a woman’s ad back in 2016.
Neither Rihanna nor Smith appears as if they’re wearing clothes intended for a different gender. Instead, they effortlessly express themselves through fashion.
The timing of this campaign couldn’t be more perfect, as it coincides with Paris Men’s Fashion Week, happening on June 20 until June 25.
During this exciting event, Pharrell will reveal his debut menswear collection, a momentous step as he takes on the role of LV’s creative director of men’s fashion since assuming the position in February, following the untimely passing of his predecessor, Virgil Abloh, in November 2021.
With Rihanna’s striking presence and Pharrell’s creative direction, the future of Louis Vuitton men’s fashion promises to be a captivating blend of innovation and style, leaving us eagerly anticipating the official unveiling of the collection.
Banner photo via Instagram @badgalriri.
