Even with an oversaturation of celebrity products, there are some that continue to stand out from the rest.
In the past few years, plenty of celebrities have ventured towards the beauty and skincare industry, with varying levels of success.
To save yourself the trouble of trying to figure out which celebrity brands are even worth your time, here are some that have outlived the initial hype and continued on to producing reliable products.
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Fenty Beauty by Rihanna
Rihanna’s Fenty Beauty continues to dominate the top of many lists. With its wide success and innovative products, it has become the gold standard of celebrity beauty brands.
From providing makeup for all skin tones to creating vibrant, long-wearing lipsticks and volumizing mascara, you could build an entire beauty arsenal with just Fenty products.
“Makeup is there for you to have fun with,” the singer says. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Rare Beauty by Selena Gomez
Since her days on Disney, actor and singer Selena Gomez has been met with even more success with the beauty brand she launched in 2020. “Rare Beauty is breaking down unrealistic standards of perfection,” says the official website’s about page. “This is makeup made to feel good in, without hiding what makes you unique.”
The brand’s high-quality makeup products, such as the liquid blush and the tinted lip oil, are pigmented while still remaining lightweight. The packaging of these products were also well-received, as the sphere shape at the top of the applicators makes it easy to use by people with disabilities.
Along with the launch of her company, Gomez also set up the Rare Impact Fund, dedicated to helping young people gain access to mental health resources. Committed to raising $100 million in the next 10 years, a percentage of all Rare Beauty sales are going into this fund.
LolaVie by Jennifer Aniston
Who else would be more suited to launching a haircare brand than Jennifer Aniston? The ‘90s hair icon has been “obsessed with medical journals, technological advances and the latest beauty and health innovations,” according to LolaVie’s official website.
Aniston has certainly been the driving force behind the brand, creating products that solve real hair problems. Aside from this, LolaVie is also passionate about its sustainable practices, such as using recyclable packaging and conserving water.
The brand delivers soft, shiny, silky hair through various products while customers can feel at ease because of their cruelty-free, vegan, and naturally derived ingredients.
Keys Soulcare by Alicia Keys
Known for her fresh-faced, no-makeup look, Alicia Keys has merged skincare and self-care with the launch of Keys Soulcare. “I have always struggled with my skin—since I was a kid starting out in the industry and being thrust into a world that was so new for me, so terrifying, it just continuously got worse,” the singer writes.
“My skin only began to change when I started to look more inside of myself, at the energy around me, and taking care of every part of me.” Through her skincare brand, Keys aims to unlock the beauty that is already inside every individual.
With derm-developed formulas, clean, cruelty-free, and vegan ingredients, as well as fair trade certified practices, Keys’ skincare line delivers mindful and effective products that’ll help anyone achieve her signature glow.
The Outset by Scarlett Johansson
People were doubtful when actor Scarlett Johansson announced that she would be launching her own skincare company. But past the hype and cynicism, The Outset’s products have proven to be simple, well-made, and effective.
The two founders, Johansson and Kate Foster, both struggled with acne and sensitive skin. Which is why they know what products will help others too. Eliminating around 2,700 ingredients of concern, the skincare collection aims to “find freedom in the uncomplicated.”
“We know that skin is best when you begin with the basics,” the actor says. “Our philosophy is grounded in nourishing and fortifying your skin, giving back to it without using any harsh ingredients that might strip or irritate. Our everyday essentials can be easily paired with products already in your routine.”
Banner image via Instagram @lolavie.
