This Luxury Car Brand Is Building Its Newest Showroom In BGC

The prestigious company’s all-new establishment will be the pinnacle of the luxury motoring experience for its growing number of customers. 

In an effort to welcome more customers into its lavish world of automobiles, Lexus is working on their newest Manila showroom, which will be rising at Bonifacio Global City (BGC). 

The upcoming Lexus Manila Showroom aims to further expand the company’s business in the country, showcasing its unique design language while providing a larger service capacity to better accommodate their valued clientele. 

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Present at the groundbreaking ceremony were Mr. Alvin Ty – Federal Land Vice President; Mr. Kazuhiro Nomura – Mitsui & Co. Philippines General Manager & Country Chairman; Mr. Atsuhiro Okamoto – Lexus Philippines President; Mr. Vince Socco – Lexus Manila Vice Chairman; Mr. Raymond Rodriguez – Lexus Manila President; Dr. David Go – Lexus Philippines Vice Chairman; Ms. Theresa Esquivel – President ASEC; Mr. Stephen Comia – Federal Land Senior Vice President (Project Development Group)/Photo courtesy of Lexus Philippines

Anticipating the needs of guests is a hallmark of Lexus, a unique form of Japanese hospitality referred to as omotenashi. It was first embodied through the current Lexus Manila Showroom at 34th street, which opened in 2009 with the goal of providing the finest luxury experience in the Philippines. 

Photo via Instagram @lexusph

Lexus’ newest showroom—which will be located at BGC’s 8th Avenue, Grand Central Park—shares the same aim, but intends to upgrade its approach with integrated new technologies that are relevant to the changing luxury market. 

The design of its façade will follow the Lexus L-Finesse philosophy, best exemplified by the brand’s new guest experience center at Mitsukoshi BGC that opened earlier this year. 

The signature design is distinctly Japanese, incorporating horizontal and clean lines that are formal and minimalistic. The simplicity and beauty it evokes is deeply rooted in principles of Japanese hospitality and aesthetics, yet carries the potential to expand into a highly dynamic and evolving concept. 

Miguel Tabuena at a recent dinner held in Lexus’ Mitsukoshi guest experience center/Photo via Facebook @LexusPhilippines

The lightness and softness of the upcoming showroom’s façade will be further accentuated with a full-height curtain and wood-finished elements in its ground floor area. This aims to create a relaxing sensory experience, the very same one that lies at the heart of every Lexus showroom. 

The elevated hospitality that’s integral to the brand means that utmost effort is always given in the name of customer satisfaction—at Lexus, everyone is treated as a valued guest. So one can expect to continue receiving this superlative service at the newest Lexus Manila showroom when it opens its doors in the 1st  half of 2024.

To learn more, visit the Lexus website at lexus.com.ph or visit our social media pages on Facebook and Instagram @lexusmanila. To arrange a consultation with your personal sales consultant, visit the Lexus Remote page at https://fal.cn/3eSWW

You may also download the MyLEXUS App available on both Android and iOS users to receive live updates and access other premium services.

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