Eco-friendly and cruelty-free brands uphold integrity and respect for life and they empower consumers to observe mindful and ethical consumerism.
One of the best trends that ever existed in the market is the sustainable fashion movement. Sustainable fashion coaxes people to be more mindful about their purchasing habits through spreading awareness on sustainable and cruelty-free brands and products.
These play pivotal roles in promoting ethical consumerism and benevolence towards animals, as well as conserving or recycling resources. Supporting these brands shows one’s respect for life.
We have rounded up these cruelty-free brands you can support guiltlessly and proudly.
Cruelty-free makeup brands
There is a vast selection of cosmetic brands globally, but these companies took the extra mile in becoming cruelty-free. Charlotte Tilbury, Cover FX and Cover Girl are some of these brands.
Cosmetic line Charlotte Tilbury proudly announced on its website that they are Leaping Bunny-certified. This is a confirmation that a company has made a genuine commitment to help end animal testing according to Cruelty Free International.
“Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits,” the organization said.
CoverGirl bears a Leaping Bunny certification as well. They are a cruelty-free brand across all of their products.
Meanwhile, Cover FX declared on their website that they are 100 percent vegan and cruelty-free. Their products are also free from talc, gluten, mineral oil, fragrance, paraben, phthalate, alkyl sulfate, coal tar, and paraffin.
Other cruelty-free brands in fashion and cosmetics
Stella McCartney is one of the cruelty-free brands in the fashion industry. According to them, they are on a “conscious luxury mission” to produce items that do not sacrifice desirability or sustainability.
“We are not perfect, but we are making every action count,” they said on their website. “We are a vegetarian company which means that no animals are killed for our products.” They mentioned that none of their collection has fur, feathers, leather, or exotic skins.
The Body Shop has sworn off animal testing. Their website said they are forever against animal testing and they want to “ban the cruel practice” in cosmetics forever. The brand tests their products through computer data and laboratory-created tissue samples. They provide consumers hair, fragrance, makeup, and other skin care products.
Aesop, which produces skin care, haircare, and fragrance products is also cruelty-free. They don’t use animal-derived ingredients as well, like beeswax and lanolin. “We are proud to be Cruelty Free International Leaping Bunny approved and to be included on PETA’s cruelty-free,” the brand said on their website.
Filipino brands championing sustainability
Filipino fashion designer Hindy Weber and Lakat Sustainables are among the brands who dedicate themselves to eco-friendly products through their respective brands.
Weber is a holistic lifestyle advocate who believes in a more radical approach to the way we eat, shop, consume, and create. Her brand, Hindy Weber Every Day, uses organic and natural fabrics in their garments like linen or flax, hemp, bamboo, cotton, and silk.
“A few of our garments have a small percentage of Lycra (fiber) for stretching,” their website said, “And we need to use mixed cotton or poly threads for these garments.” They stated they only use biodegradable trimmings and packaging. The designer produces clothes in small batches so she can monitor production closer to ensure it abides to ethical standards.
Meanwhile, Lakat Sustainables highlights the Marikina shoemakers’ craftsmanship. The brand’s Consulting Creative Director Luis Espiritu said in an exclusive interview that they are venturing into more evolution and variations of textiles, elevated designs, collaborations, and international presence.
“Our brand’s vision is to become global,” he explained, “To represent the country in what it believes in and stands for. It is a pioneering effort in the country especially in footwear. Its command as a modest leader is to continue evolving in all its aspects from design to technological advancements, product development, research, and other initiatives.”
Why join the sustainable fashion movement
A LinkedIn post by Felipe Tadd (apparel manufacturer) provided reasons why the sustainable fashion movement should be supported more than ever. Firstly, it lessens textile waste through highlighting durable materials and designs and reducing the need for frequent purchases.
His post emphasized that the movement prioritizes the welfare of animals through cruelty-free alternatives. This will spare them from harm’s way and maintain ecological balance.
The post mentioned that sustainable fashion will provide textile workers with fair wages and safe working conditions. Water-saving techniques and utilizing renewable materials will also lessen one’s carbon footprints, which is a great way to help the environment.
Check the cruelty-free brands at the People for the Ethical Treatment of Animals website, or Leaping Bunny for certified companies worldwide.
Banner photo via Instagram @charlottetilbury.
