Made from a commitment to fair farming, the Astoria Philippine Ube Powder is changing what it means to cook with integrity.
A jar of purple powder sitting on a kitchen shelf might not look like a social movement, but as the Astoria Philippine Ube Powder shows us, the best ingredients carry a story worth knowing.
Ube is having its global moment. The vivid purple yam has shown up in everything from ice cream queues in New York to pastry cases in London, and yet for all its international fanfare, working with raw ube has always come with a catch. It’s seasonal, requires peeling and trimming, and isn’t always readily available. For home cooks and professional kitchens alike, these have long been points of frustration. That’s where a humble yet versatile pack of ube powder comes in, Astoria Culinary Expert Services’ (Astoria-ACES) setting out to solve these problems in a way that’s both ethical and sustainable.
Global names from the U.S. to the Middle East have taken note too, with international brands like Starbucks and Trader Joe’s rolling out ube-flavored desserts and drinks across multiple markets, cementing ube’s place as a mainstream global ingredient.
READ ALSO: The World Is Crazy About Ube
The Initiative Behind The Astoria Philippine Ube Powder
The Astoria-ACES Farm-to-Table initiative was built on a straightforward but meaningful premise: to source fresh produce directly from farmers across the Philippines, pay them fairly, and ensure that the financial benefit flows back to the people doing the actual growing. The Astoria Philippine Ube Powder is the first product to emerge from this program, and the sourcing is as intentional as the product itself. Small-scale farmers across the Philippines supply the ube at a fair price, with equitable returns as a non-negotiable condition of the partnership.
Pure By Design
The result is 100% dehydrated and pulverized purple yam, with zero additives, preservatives, colorants, or extenders of any kind. A team of chefs, agricultural specialists, food scientists, and quality control specialists developed the product to be shelf-stable without compromising purity, and it shows in the credentials. The powder is manufactured in an FDA-, Halal-, and GHP-compliant facility under the supervision of food scientists and quality assurance specialists, and carries HACCP certification. It keeps for up to 18 months at room temperature, which means ube in its purest form is now a pantry staple.
The ease of use is transformative for anyone who has wrestled with a raw purple yam. There’s no need for peeling, trimming, or excess waste. A simple rehydration with warm water is all it takes to bring the powder back to life, ready for whatever the kitchen demands. With the convenience and integrity it brings to the table, it’s no surprise that the Astoria Philippine Ube Powder is being used by leading names in the F&B industry for everything from tasting menu dishes to take-home pastry delights.
From Halaya To Sourdough
For those with a fondness for merienda classics, that means Astoria Ube Halaya and Astoria Ube Cheese Pan de Sal can be made with full confidence in the ingredient’s quality and origin. For the more adventurous, the ube powder for baking opens the door to Astoria Ube Mochi, Astoria Ube Panna Cotta, and Astoria Ube Sourdough. It’s these applications that speak to where Filipino cuisine is headed without losing sight of where it came from, delivering on flavor, function, and most importantly, a fairness that keeps Filipino farmers at the center of a story they were always an integral part of.
The Astoria Philippine Ube Powder also comes to life in a range of signature products available at Astoria Hotels and Resorts and online, including the Astoria Ube Nougat, Astoria Ube Macapuno Ensaymada, Astoria Ube Buko Langka Pie, and the award-winning Astoria Bibingka Ube.
Alongside the Astoria Philippine Ube Powder, Astoria-ACES also recently launched the Astoria Philippine Ube Beverage Mix, bringing the same farm-sourced quality and authentic purple yam flavor to an easy-to-prepare drink that can be enjoyed hot or cold.
Aside from creating quality products, one of the core goals of Astoria-ACES is to give back to the communities, especially the indigenous farmers whose hard work and dedication deserve not only recognition, but genuine support and respect, as well. While this project is still undergoing stages of development, their team hopes that it’ll reach its full potential, to not only be able to help the local agricultural industry, but to also fully bring ube to the global stage.
Follow the journey on Facebook and Instagram, or shop the Astoria Philippine Ube Powder directly.
Photos courtesy of Astoria Boracay
Frequently Asked Questions
Astoria Philippine Ube Powder is made from 100% dehydrated and pulverized Philippine-grown purple yam, with zero additives, preservatives, colorants, or extenders.
Astoria Philippine Ube Powder has a shelf life of up to 18 months when stored at room temperature conditions.
Astoria Philippine Ube Powder can be rehydrated with warm water and used in a wide range of recipes, from traditional Filipino desserts like ube halaya and ube cheese pan de sal to other creations like ube mochi, ube panna cotta, and ube sourdough.
Yes. Astoria Philippine Ube Powder is manufactured in an FDA, Halal, and GHP-compliant facility under the supervision of food scientists and quality assurance specialists, and is HACCP-certified.
Astoria Philippine Ube Powder is available for purchase at the Astoria e-commerce website, Shopee, and TikTok. You may also contact their team via [email protected], (+63) 998-535-2919, and (+63 2) 8687-1111 locals 8125 and 8172. You may also shop for it in person at Astoria Plaza located at 15 J. Escriva Drive, Ortigas Business District, Pasig City.
