Having recently won 12 international awards, Filipino liqueur brand SULÀ Spirits is testament to the excellence that can be achieved when quality local ingredients, craftsmanship, and sustainability come together.
2024 was a year of milestones for the Philippines’s premium liqueur brand, SULÀ Spirits. It represented the country on the global stage, bagging 12 prestigious international accolades that recognized its exceptional craftsmanship, exquisite flavors, and cultural significance.
At the 2024 World Liqueur Awards, SULÀ Chocolate earned the titles Country Winner and Gold recipient, while SULÀ Coffee captured the Bronze Award in the Taste Category. Meanwhile, SULÀ Coconut won two Silvers and a Bronze in the Design Category.
Over at the Sip Awards 2024, SULÀ Coffee took home the Platinum Award and Innovation Award, and SULÀ Coconut received the Platinum Award. SULÀ Chocolate, on the other hand, bagged the Best of Class – Platinum Award.
From the San Francisco World Spirits Award 2024, SULÀ Coconut received the Bronze Award; and to top it off, the brand also copped the Red Award (Image Making) at the 2024 Good Design Awards.
Hot on the heels of winning these accolades, SULÀ Spirits continues to do what it does best: redefining the premium liqueur category by staying true to its tagline “crafted in the Philippines; created for the world,” which positions the country as a formidable player in the global spirits market.
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Nothing But The Best
At the core of SULÀ Spirits’s success is its commitment to excellence. The brand ensures it sources only the finest raw ingredients, utilizing premium-grade Davao chocolate, aromatic Batangas coffee, and rich, fresh coconuts to create three distinct tropical profiles that appeal to both local and international palates.
This focus on authenticity and superior ingredients has earned SULÀ a reputation as a premium option; it not only meets global industry standards, but far surpasses them too.
The Archipelago In A Bottle
The brand offers so much more than great drinks—it’s also a homage to the rich, vibrant flavors of the Philippines. Every sip holds a complex interplay of flavors, each one reminiscent of warm island breezes, lush landscapes, and the vibrant artistry of Filipino culinary traditions.
From the first taste to the lingering after-notes, SULÀ’s liqueurs provide a delightfully unique drinking experience that reflects the soul of the nation. This characteristic is represented through the brand’s name “SULÀ,” which translates to “radiant gem” in Filipino. It’s a reference to the ways in which SULÀ captures the country’s multifaceted culture and beauty in every little detail—from ingredients to bottle design.
Inspired by the Philippines’ moniker as the “Pearl of the Orient Seas,” SULÀ features a spherical bottle top symbolizing a giant pearl, while its sculpted curves evoke the gentle flow of ocean waves, creating a refined and elegant aesthetic.
Once emptied, the bottle can be transformed into a decorative lamp by inserting a small light source—casting soft reflections that mimic the sparkling waves of the Philippine seas, blending sustainability with artistry.
From Husk To Heart
On the topic of sustainability, the brand remains committed to sourcing and production processes that benefit local farmers and adhere to environmentally friendly practices. By working directly with coconut, coffee, and cacao farmers, SULÀ upholds ethical sourcing and sustainable agricultural methods, contributing to the livelihood of farming communities while maintaining the highest standards of quality.
SULÀ’s rise in popularity comes at a time when consumers are seeking products that offer more than just quality and aesthetics. Today’s discerning customer understands that great products come with cultural depth and authenticity, managing to seamlessly combine tradition and innovation—which is exactly what SULÀ does through its agricultural richness and artisanal heritage.
Where Every Sip and Pour Leads You Home
SULÀ’s appeal transcends taste and aesthetics; it embodies a sense of home for Filipinos around the world. Whether in its coconut, coffee, or dark chocolate variant—enjoyed in a sophisticated cocktail or savored neat—SULÀ Spirits is an invitation to celebrate the nation with every pour.
It’s a bridge that connects Filipinos living abroad to the flavors of their homeland, offering a familiar taste in a finely-crafted bottle. SULÀ Spirits is focused on strengthening its presence in the local market while laying the groundwork for future global expansion, ensuring that Filipino-crafted luxury liqueur earns its place among the world’s finest.
SULÀ Spirits is available at S&R and The Marketplace. Catch all the latest from the brand on its official Instagram (@drinksula) and Facebook.
Photos courtesy of SULÀ Spirits.
