TikTok is no waste of time for this content creator.
Khabane “Khaby” Lame is the world’s most-followed TikToker with over 150 million followers. His million-dollar influence means he earns as much as $750,000 for a single post.
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Lame told Fortune that he will make a projected $10 million by the end of 2022.
@khaby.lame If @50 Cent had to do a casting in the 19th century. 🤣 #learnfromkhaby #learnontiktok @tiktok @tiktokcreators ♬ sonido original – 0riginal_G7
Aside from his TikTok revenue, the content creator earns income through brand deals.
For instance, he can make as much as $400,000 for a single collaboration clip.
Additionally, he made $450,000 just from collaborating with Hugo Boss.
“Most influencers get to a certain point in their career where they’ve endorsed and supported a number of brands and have a flat fee for these structures, but they start to want a bit more incentive or upside from those relationships,” Digital Brand Architects founder and chief executive officer Raina Penchansky said.
@khaby.lame When you discover her laugh at the first date 😹 #learnfromkhaby #learnontiktok @tiktok ♬ At carmine.linggg – flyer gibs
“That’s when we start to more meaningfully discuss ways for them to get into deeper relationships with companies or around companies they want to start.”
Banner Photo by Funweek.it via Wikimedia Commons.
