Musky Scent: Elon Musk Sells $1M Worth Of His New Perfume, ‘Burnt Hair’

Musk draws inspiration from his own name for his next big idea.

Elon Musk, chief executive officer of SpaceX and Tesla, can add “perfume salesman” to his many titles.

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In fact, he just did. The world’s richest man changed his Twitter bio to only include “Perfume Salesman”—to reflect his latest venture.

Musk has debuted his perfume known as Burnt Hair. Its tagline simply reads: “The Essence of Repugnant Desire.”

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Quirky as it seems, the fragrance does have a market. Musk has already sold at least 10,000 bottles of Burnt Hair, amounting to an estimated $1 million so far.

Available through Musk’s The Boring Company, Burnt Hair will ship in the first quarter of 2023. The product retails for P6,000 (roughly $100) each.

“With a name like mine, getting into the fragrance business was inevitable–why did I even fight it for so long!?” Musk posted.

Banner Photo by Elon Musk via Twitter.