Various installations across Tokyo have been placed to promote the release.
Ten years after Louis Vuitton and Japanese artist Yayoi Kusama’s wildly successful collaboration, they’re reviving the partnership, first teased at LV’s 2023 Cruise show.
In 2012, during the initial collaboration, Marc Jacobs was at the French house’s helm. The collection reimagined LV’s recognizable bags like the Keepall, Neverfull, Papillion, and Speedy in Kusama’s signature dotted art style. Now, with Nicolas Ghesquière as the creative director post, other bag silhouettes and clothing are getting the Kusama treatment.
For example, the LV Twist was embellished with 3D silver balls, seen in May 2022 for the Cruise 2023 showcase. The design is reminiscent of the artist’s “Infinity Mirror Rooms.”
Various installations across Japan’s capital at Shinjuku district, Tokyo Station, Zojoji Temple, Shiba Park, Shinjuku district, and Tokyo Tower have been placed to promote the release of Louis Vuitton x Kusama. Like a Christmas tree, the latter is lit with festive colors and adorned with LV’s logo.
“Yayoi Kusama, who was born in a rural town in Japan and has continued to change her own life by spinning magic with the power of art until she became famous as a world-famous artist──her artistic strength. Recognized as one of the most influential female artists of our time,” The 168-year-old fashion house says. The collection will be released in January 2023.
Banner image from @louisvuitton on Instagram.