These celebrities have recently been appointed to represent well known labels.
Famous personalities have long been the face of the most distinguished labels. Here’s a rundown of some of the familiar names that have just been announced as luxury brand ambassadors.
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Troye Sivan
On Monday, Rabanne announced that Australian singer Troye Sivan is its first global makeup ambassador. Lately, Sivan has been busy touring the world and running his own lifestyle brand.
In his music video for “Rush,” released last year, the singer is actually seen wearing Rabanne. He also attended the brand’s Spring/Summer 2024 runway show.
Sivan will make his debut in Rabanne’s ad campaign for its “Nudes” makeup line. “Together, we begin a new chapter founded on a mutual desire for playful self-expression and innovative disruption,” the brand stated on Instagram.
BTS’ Jin
French jeweler FRED just named BTS’ Jin as its first global ambassador. Recently discharged from the military, this is also the South Korean artist’s first solo luxury brand deal.
“As a true generational symbol, he has made a global impact with his talent and personality, continuing to inspire millions of fans worldwide.
“Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison FRED,” the brand wrote in its official website.
Jin adds that he’s grateful to be part of the FRED family. “Expect a lot of new and varied looks that we will be showing in the future,” he wrote in Korean.
Just hours after the announcement, some of the pieces the K-pop star was wearing in FRED’s Instagram post were already sold out.
Pia Wurtzbach
Last month, Bulgari announced that Miss Universe 2015 titleholder Pia Wurtzbach is the brand’s newest house ambassador.
Wurtzbach is now among the likes of Anne Hathaway and Priyanka Chopra as she joins the Bulgari family. In a recent Instagram post, the model and philanthropist looked back on her relationship with the brand so far.
“My journey with @bvlgari started a few years ago when I walked into their store in Solaire Resort. That day, I tried on a few pieces just to see how they looked, capturing those moments in photos that I still treasure today,” she wrote.
“What struck me was not just the beauty of the jewelry, but how wearing it made me feel—elegant, empowered, and connected to something timeless.
“It’s not just about the jewelry; it’s about breaking barriers, representing diversity on a global stage, and creating unforgettable moments together.”
Gong Yoo and Pusha T
A few weeks ago, Louis Vuitton named South Korean actor Gong Yoo as its house ambassador. He starred in the video unveiling Pharrell’s Men’s Spring-Summer 2025 collection. He also recently attended the brand’s runway show in Paris.
Then on Monday, the Maison welcomed American rapper Pusha T as its latest house ambassador as well. He and Pharrell have been long-standing creative collaborators.
At Pharrell’s Men’s Spring-Summer 2025 show, the rapper unveiled his new song “Birds Don’t Sing.” Pusha T has also been on both the runway and the front row of recent Louis Vuitton fashion shows.
Banner image via Instagram @rabanne.
