The latest campaign is shot by Dan Jackson in Rome.
Bulgari is happy to announce the launch of its 2022 brand campaign “Unexpected Wonders,” which showcased some of their signature pieces.
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The campaign was show in Rome, the city that stands as an eternal source of inspiration for the maison. An incredible roster of talents was also tapped by the jeweler for this purpose.


These include some longtime friends of the house: actresses Zendaya and Priyanka Chopra Jonas as well as Blackpink singer Lisa. Academy Award winner Anne Hathaway is also part of the campaign, which was shot by Dan Jackson.
Hathaway is captured wearing sumptuous High JewelryHigh JewelryThe most exclusive category of fine jewelry, featuring rare gemstones, exceptional craftsmanship, and one-of-a-kind or limited creations, often made by major maisons. High jewelry collections take months to complete, andGo to High Jewelry Glossary creations, or timeless pieces from the Serpenti range and Divas’ Dream collection. At the same time, Zendaya expresses her personality through the B.zero1 and BB collection.


While Chopra Jonas endorses both the High JewelryHigh JewelryThe most exclusive category of fine jewelry, featuring rare gemstones, exceptional craftsmanship, and one-of-a-kind or limited creations, often made by major maisons. High jewelry collections take months to complete, andGo to High Jewelry Glossary collection and the Serpenti sign with confidence, Lisa’s cool, edgy style resonates with the pieces of the B.Zero1 lineup. The Korean music star also shows her sophisticated side wearing the elegant pendants of the Divas’ Dream collection.
Zendaya and Hathaway also star in a brand movie directed by Academy Award winner Paolo Sorrentino.
Experiencing small and big wonders, the two superstars explore a magical rain of flowers and a breathtaking view of the magnificence of Rome. They are shown enjoying their freedom dancing in the rooms of a sumptuous palazzo, wearing the wonderful jewels of the Bulgari collections.