From K-pop idols to A-list actors, these stars are now the faces of these luxury brands.
In the first few weeks of 2025, several celebrities have been named new brand ambassadors for luxury labels worldwide. See how these stars are embracing their new roles and flourishing partnerships.
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Stray Kids for Fendi and Bottega Veneta
This year, two members of the K-pop boy group Stray Kids have been tapped to become brand ambassadors for fashion labels.
On January 16, Fendi announced that Bang Chan, the group’s leader, is the brand’s latest ambassador. “With his dynamic personality and distinctive fashion sense, Bang Chan has positioned himself at the forefront of the K-pop entertainment landscape,” the brand stated.
Fendi’s relationship with Bang Chan began in June 2024, when the idol was invited as a front-row guest at the brand’s Men’s Spring/Summer 2025 fashion show in Milan. Since then, the idol has been seen wearing Fendi at various public appearances, including music festivals and his group’s world tour.
“I felt an immediate connection to Fendi with its creative and fun spirit. It is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special,” said Bang Chan.
One week later, Stray Kids’ youngest member I.N became the new face of Bottega Veneta. In September last year, I.N attended the brand’s Spring 2025 fashion show during Milan Fashion Week, signaling the beginning of their partnership.
“I am honoured to join Bottega Veneta as Brand Ambassador,” he wrote on Instagram. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me. Please stay tuned!”
TWICE’s Mina for Fendi
On January 8, Mina—a member of K-pop girl group TWICE—was also named a Fendi brand ambassador. For the photoshoot marking the occasion, she wore the new Peekaboo Soft Small which debuted on Fendi’s Spring/Summer 2025 runway.
“The latest iteration of the icon introduces a new attitude, blending timeless codes with the Maison’s dedication to craftsmanship in a versatile silhouette,” the brand stated on social media.
Early last year, Mina made headlines when she attended Fendi’s runway show during Paris Haute Couture Week, wearing a python-print silk, open-back dress paired with a bright orange Peakaboo ISeeU Petite handbag.
Song Hye-Kyo for Guerlain
Korean A-List actress Song Hye-Kyo, known for hit K-dramas like Descendants of the Sun and The Glory, is now Guerlain’s first ever Asia Pacific skincare and makeup ambassador.
“Reflecting its pursuit of singular beauty and commitment to women’s empowerment, Guerlain is pleased to announce globally renowned South Korean actress Song Hye-Kyo as an Ambassador for the Maison,” the brand stated on Instagram.
“Guerlain has always partnered with artists from around the world who passionately embody its values of elegance, confidence, and singular beauty. I am thus very proud to welcome in our family Song Hye-Kyo, a strong woman, a very talented artist, a cultural figure and an icon of her industry who epitomizes a resolutely contemporary femininity,” Gabrielle Saint-Genis, CEO of Maison Guerlain, added.
The actress also expressed her gratitude, saying, “I am happy to be the new ambassador of Maison Guerlain. This house is the quintessence of timeless elegance, combining innovation with tradition. I am excited to start this journey with Maison Guerlain.”
Henry Cavill for Longines
You may know him as Superman or Geralt of Rivia, but Henry Cavill’s latest role is an “Ambassador of Elegance” for the luxury watch brand Longines.
“Why, hello there….I’m officially starting my foray into the rather fabulous world of watches. I’ve dabbled in the past, but never quite found something that felt like the perfect fit or suitably timely….until now, of course,” Cavill wrote in an Instagram post.
“Understated elegance, a storied history in aviation (and indeed the history of modern Europe), plus strong connections with winter and equestrian sports—these are just some of the trademarks of Longines, one of the oldest watchmaking brands in the world. Joining them as an ambassador is not just a privilege, it’s also an exciting prospect.”
Matthias Breschan, CEO of Longines, added, “In Henry, we recognize a real affinity with our brand’s values. His sophistication, genuine warmth, and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit.”
Orlando Bloom for Porsche Design
Orlando Bloom models both timepieces and eyewear as Porsche Design’s new brand ambassador. “From our first conversation, I was excited about the idea of a partnership,” the actor said in a statement. “I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset.”
Known for his iconic roles in The Lord of the Rings, Pirates of the Caribbean, and more, Bloom has been an avid collector of both classic and modern Porsche cars, making this partnership the perfect match.
In the photoshoot marking his new role, the actor is seen wearing the Chronograph 1 — All Black Numbered Edition timepiece and the P’8478 model glasses. The watch, inspired by the distinct black and red dashboard of the Porsche 911, is hand-crafted in Porsche’s watch manufactory in Solothurn, Switzerland.
Banner image via Instagram @henrycavill.
