Angelina Jolie acquires former studio of Warhol and Basquiat for her new fashion venture, aiming to democratize fashion and breathe new life into vintage materials.
The platform will empower consumers to become designers by collaborating with talented tailors and artisans from around the globe.
Atelier Jolie seeks to breathe new life into vintage and deadstock materials, while creating a more accessible and inclusive fashion environment.
What makes this venture even more intriguing is its chosen location.
Jolie has secured the former studio space previously owned by iconic artist Andy Warhol and once occupied by the celebrated Jean-Michel Basquiat.
The acquisition of this 19th-century building represents a significant step in Jolie’s pursuit of her creative vision.
Situated at 57 Great Jones Street, the studio spans an impressive 6,600 square feet across three levels.
Jolie, recognizing the historical significance of the location, intends to maintain the original graffiti-laden exterior, which serves as a poignant homage to Basquiat.
The transaction, facilitated by the reputable Meridian Capital Group, was conducted with utmost care.
Directors John Roesch and Garrett Kelly oversaw the purchase of the building, ensuring the preservation of its artistic heritage.
While the exact sale price remains undisclosed, the space had been listed for lease at $60,000 USD per month, with a minimum lease term of ten years.
With the acquisition complete, Jolie aims to launch Atelier Jolie as expeditiously as possible.
Her passion for fashion, combined with the historical aura of the space, promises a captivating blend of creativity and reverence.
As fashion enthusiasts eagerly await the grand unveiling, the fashion industry braces itself for the potential disruption that Atelier Jolie may bring.
Stay tuned as Atelier Jolie takes its first steps towards reshaping the fashion landscape, inviting aspiring designers and fashion aficionados to partake in an extraordinary journey of self-expression and innovation.
Banner photo via Instagram @angelinajolie.