South Korean designer Darni Park of BAJUYO reimagines traditional Korean silhouettes for a contemporary wardrobe, keeping the cultural details that make the hanbok distinctive.
The hanbok, South Korea’s traditional garment, has always been a signature of BAJUYO, the label by designer Darni Park. The challenge lies in reinvigorating this centuries-old style for the present while preserving the details that make it distinctly Korean. At the Fashion WeekFashion WeekA recurring event, held in cities such as Paris, Milan, New York, and London, where designers present upcoming collections to buyers, editors, and celebrities. Fashion weeks set the direction ofGo to Fashion Week Glossary Asia 2026 runway, the South Korean label offers refreshing renditions of the traditional dress, bridging its past and future through familiar silhouettes, intricate embroidery, and well-wrought design.
The collection stands firm in its Korean heritage, incorporating traditional patterns and the goreum (a ribbon tie used to fasten the jeogori, or upper garment of the hanbok). These details give the pieces a strong cultural identity, while Park’s contemporary approach makes them feel relevant to today’s wardrobe.
What Park does particularly well is make traditional silhouettes feel wearable without losing their context. The collection respects the proportions, shapes, and nuances of Korean dress, giving them room to evolve through a more contemporary lens. Rather than treating heritage as something reserved for ceremonial occasions, Bajuyo encourages its presence in everyday fashion, proving that traditional design can inspire the way people dress today.
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The Hanbok Gets Its Modern Adaptations With BAJUYO
Park’s vision also reflects a wider ambition for Asian fashion. As the region’s designers reach audiences beyond their home markets, BAJUYO hopes to show that traditional influences can help ground a brand while giving it global appeal. “I feel that the Asian fashion market is becoming more and more global, so I’m trying to create a style that’s both traditional and stylish,” he shares. The collection shows us how elements like Korean embroidery and traditional silhouettes can become a part of modern fashion rather than mere references to the past.
See the looks from the Bajuyo collection below.
Photography by Excel Panlaque of KLIQ Inc.
Frequently Asked Questions
BAJUYO is a South Korean fashion label by designer Darni Park that draws inspiration from traditional Korean culture, particularly the hanbok, through embroidery, patterns, and traditional silhouettes.
Darni Park is the designer behind BAJUYO. His work brings traditional Korean fashion into a contemporary context while preserving the cultural details of Korean dress.
BAJUYO reinterprets traditional hanbok silhouettes through contemporary, wearable designs while retaining Korean embroidery, heritage-inspired patterns, and details such as the goreum, the ribbon tie used in the hanbok.
BAJUYO’s Fashion Week Asia collection draws inspiration from traditional Korean patterns, embroidery, the goreum ribbon tie, and the silhouettes of traditional Korean clothing.
BAJUYO aims to show how traditional Korean embroidery and silhouettes can evolve into contemporary fashion with global appeal. Darni Park also sees the growing Asian fashion market as an opportunity to develop a style that combines traditional influences with modern design.
