From her mother’s influence to her love of painting, Andrea Dy Buncio draws on personal experiences to shape her clothing brand KUL.
For Andrea Dy Buncio, the founder of KUL, the fashion brand grew out of two impulses that eventually found each other. Her parents raised her to value hard work, and alongside that drive sat an older love: painting. “My love for painting sparked a passion for fashion,” she tells Lifestyle Asia, and KUL became her new canvas.
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Andrea Dy Buncio’s Design Philosophy Behind KUL
Before KUL existed, Andrea noticed something missing in the clothes around her. “Way back, I saw the lack of options for practical functionality,” she recalls. She set out to challenge convention by prioritizing versatility, designing multi-wear pieces such as two-way pants that detach into shorts. That instinct for adaptability still anchors everything the brand makes.
“Our design philosophy is embracing you,” Andrea explains. Every piece she designs serves what she calls “A Life in Motion,” built for women who move between roles and settings without needing to change their wardrobe to match.
Her mother remains her deepest influence. Growing up, Andrea got her earliest exposure to fashion magazines through her mother’s subscriptions, and she often tagged along on visits to fabric suppliers and custom designers, where she learned the discipline of craftsmanship firsthand. Her mother noticed everything, down to how “a fabric’s drape complemented a design,” and that precision shaped Andrea’s own eye.
As the brand grew, her friend Tiffany joined to manage daily operations, and her more minimalist sensibility, Andrea says, “keeps our collection versatile and balanced.” For her latest collection, Andrea drew from architecture and appliqué work, visible in the scalloped detailing of the Paloma Co-ords and the wave-like structure of the Faye Top.
Building KUL Slowly
KUL is soon expanding into accessories, but beyond that, Andrea shares that she’d “like to keep a little mystery for now.” Growth, for her, has always meant patience over speed. “My philosophy has always been steady, intentional growth,” she explains, “slowly but surely.”
Above all, she wants a KULister, as she calls her customers, to feel “authentically themselves” the moment they put on a piece, carrying the confidence of who they are within their own rhythm of life.
Every piece begins as an idea and moves through fabric searching, sampling, and pattern work before reaching its finished form. Fabric choice proves the trickiest part, since, as Andrea puts it, “not every textile works for every silhouette.”
Certain signatures define the label. KUL favors local textiles, and one detail sets its garments apart: a custom-combed tweed finish along the borders, which Andrea describes as “a tedious, handcrafted process where our team carefully combs out the threads piece by piece.” Movement matters just as much as material, and she favors flowy fabrics that give her silhouettes “a fluid drape when in motion.”
Looking ahead, Andrea wants to bring more technology into her design process, using it to refine technique while keeping the brand sustainable, and she hopes to adapt runway ideas into wearable pieces for what she calls “EveryWear dressing.”
Dressing Every Woman
Andrea designs for a wide range of real people, moving between “the desk, at home or jet-setting around the world.” She envisions a world where people from every walk of life embrace pieces that look intricate yet function simply, built to make daily dressing easier. She hopes the women who wear KUL come away embracing “local heritage with a modern twist, standing out in the moment while staying wearable for years to come. As she puts it, the people who choose KUL “are not just buying a piece of clothing but an artwork.”
Discover KUL’s latest pieces at its August pop-up at Rockwell Power Plant Mall, or visit it in person at Mitsukoshi Mall, Glorietta 3, and the KUL Showroom Gallery in Mandaluyong City. Shop online at kulofficial.com and follow @kul.official on Instagram for the latest collections and updates.
Photography by AR Veloira
Frequently Asked Questions
KUL was founded by Andrea Dy Buncio, who was inspired by her love of painting, fashion, and practical, versatile clothing.
KUL is known for versatile, functional clothing designed for women in motion, including multi-wear pieces such as two-way pants that can detach into shorts.
KUL’s design philosophy centers on “A Life in Motion” and creating clothes that can adapt to different roles, settings, and everyday routines.
KUL favors local textiles and uses details such as a custom-combed tweed finish, which involves carefully combing out threads by hand. The brand also uses flowy fabrics for fluid movement.
KUL can be found at Mitsukoshi Mall in BGC, Glorietta 3 in Makati, and the KUL Showroom Gallery in Mandaluyong City. In August 2026, KUL is also holding a pop-up at Rockwell Power Plant Mall.
