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Hype Squad: Off-White Starts Its Role as AC Milan’s Style and Culture Curator

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You can pre-order the Off-White c/o AC Milan varsity jackets now.

Virgil Abloh’s Off-White and AC Milan officially kicked off their three-year partnership. When the team traveled to London for the UEFA Champions League against Chelsea, the squad sported their Off-White pre-game pieces.

The logo-patched varsity jackets feature the luxury label’s logo with Milan’s devil at the back. For formal wear, AC Milan’s style and curator designed tailored suits to be worn with black shirts with “OFF” printed at the center front. 

L-R: Sergiño Dest, Divock Origi, and Charles De Ketelaere

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Both the varsity and jackets have a red patch on the left sleeve. This symbolizes Off-White’s late founder’s “I Support” vernacular. The concept titled “wear your heart on your sleeve” has each player pledging support to an issue of their choice.

The concept titled “wear your heart on your sleeve” has each player pledging support to an issue of their choice / Image from Off-White

Defined principles

“This partnership is an ambitious project involving two innovative global brands. As a Club, we have very defined principles. Cultural inclusivity and equality are at the forefront of our business,” Casper Stylsvig, Chief Revenue Officer of AC Milan, said in a statement. 

Virgil Abloh’s Off-White and AC Milan officially kicked off their three-year partnership / Off-White

“Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”⁠

You can pre-order the Off-White c/o AC Milan varsity jackets now. The brand will donate part of the sales to the AC Milan charity .

Banner image from @acmilan on Instagram.

Frequently Asked Questions

Virgil Abloh’s Off-White officially kicked off a three-year partnership with AC Milan as the club’s style and culture curator, starting when the team traveled to London for its UEFA Champions League match against Chelsea.

For the Chelsea match, players wore Off-White varsity jackets with the label’s logo patch and Milan’s devil on the back. For formal wear, they wore tailored suits with black shirts printed with “OFF” at the center front.

A red patch on the left sleeve of the jackets symbolizes Virgil Abloh’s “I Support” vernacular. Under the concept “wear your heart on your sleeve,” each player pledges support to an issue of their choice.

AC Milan Chief Revenue Officer Casper Stylsvig said the club’s defined principles put cultural inclusivity and equality at the forefront, and that the partnership shows its ability to engage younger generations by merging football with other sectors.

As of the October 2022 announcement, the Off-White c/o AC Milan varsity jackets were available for pre-order, with part of the sales going to the AC Milan charity foundation, according to the brand.

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