The Latest Luxury Brand Ambassadors In 2024

These fashion houses have chosen the next celebrities who will represent their brand.

In September to October, several luxury fashion houses have appointed new brand ambassadors from all over the world.

From award-winning actor Lupita Nyong’o to K-pop stars Yoona and Hyunjin, these are the latest stars who are now representing renowned global brands.

READ ALSO: Embodying The Brand: These Asian Stars Are The New Faces Of Luxury Labels

Lupita Nyong’o for Chanel

In the beginning of October, Chanel officially announced that Lupita Nyong’o will be its latest brand ambassador. Her first event with her new role was at the house’s Spring-Summer 2025 Ready-to-Wear show at the Grand Palais in Paris.

Lupita Nyong'o is the new Chanel brand ambassador
Lupita Nyong’o for Chanel | Image courtesy of Chanel

The Academy Award-winning actor and New York Times Bestselling author has been a close friend of the house for over 10 years. She has worn the brand’s creations to several prestigious events such as the Academy Museum Annual Gala last December.

“I am deeply honored to share that I am now a global brand ambassador for the House of Chanel,” Nyong’o wrote on Instagram. “It was wonderful to attend their Spring-Summer 2025 Ready-to-Wear show at the Grand Palais today. Merci beaucoup, @chanelofficial!”

Wang Yibo for Jimmy Choo

Early last month, Jimmy Choo announced Chinese actor, singer, and motorcycle racer Wang Yibo as global brand ambassador.

Wang Yibo for Jimmy Choo
Wang Yibo for Jimmy Choo | Image courtesy of Jimmy Choo

“With his multidisciplinary talent and confident sense of style, Wang Yibo embodies the essence of the Jimmy Choo man. We are thrilled to welcome him as our global brand ambassador,” said creative director Sandra Choi.

“I have always admired the creativity and craftsmanship of the collections which allow me to express my personality and style,” the actor added.

In the series of photos that accompanied the announcement, Wang was wearing the Autumn 2024 collection and the bag of the season, the Diamond Tote.

Tang Yan for Fendi

Renowned Chinese actor Tang Yan, also known as Tiffany Tang, is now Fendi’s latest brand spokesperson. Her relationship with the label began in 2017 when she wore Fendi while filming Europe Raiders.

Tang Yan for Fendi
Tang Yan for Fendi | Image courtesy of Fendi

“Her remarkable talent and multifaceted personality extend beyond the silver screen to the fashion world, where she is recognized as an influential icon thanks to her striking looks, versatile style, and fashion sense,” the brand stated.

Tang wore a Fendi couture gown at this year’s Cannes Film Festival and has also graced the covers of magazines in Fendi looks. “With her distinctive grace and unwavering strength, Tang Yan effortlessly personifies the timeless elegance and confidence of the Fendi woman,” the brand continued.

Yoona for Valentino

Yoona, actor and member of K-pop group Girls’ Generation, is now the face of Italian luxury brand Valentino. She was the only Korean artist present at Valentino’s Spring-Summer 2025 show during Paris Fashion Week.

Yoona for Valentino
Yoona for Valentino | Image via Instagram @yoona__lim

At the event, Yoona wore an intricately embroidered mini dress from the brand’s Spring 2025 collection. She completed the look with a head wrap and white stockings.

Hyunjin for Cartier

Stray Kids’ Hyunjin continues his journey in the fashion industry as Cartier’s new global brand ambassador. The K-pop star has also been an ambassador for Versace since last year.

Hyunjin for Cartier
Hyunjin for Cartier | Image via Instagram @hynjinnnn

“I’m so proud to become part of the Cartier family as a brand ambassador. It is an incredible honor to join them in this journey, as we continue to inspire and challenge the boundaries of beauty and creativity together,” said Hyunjin about his new role.

To accompany the announcement, the idol wore Cartier’s iconic Trinity set, Love single earrings, Vendôme Louis Cartier wedding ring, Panthère de Cartier watch, and Santos-Dumont necklace for a photoshoot.

Kim Ji Won for Bulgari

Bulgari introduced actor Kim Ji Won as its new and first Korean house ambassador. The brand praised her “diverse charm, trendy style, and bright, positive character.”

Kim Ji Won for Bulgari
Kim Ji Won for Bulgari | Image via Instagram @bvlgari

Kim will be representing Bulgari’s iconic jewelry, watches, and perfume line and will be the muse for the Divas’ Dream collection.

“BVLGARI is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador. I look forward to embarking on a new journey with BVLGARI as it continues to evolve from past to present and future,” the actor shared.

Last month, Kim attended Bulgari’s “Eternally Reborn: In Search of Art, Jewelry, and Inspiration from Rome” exhibition in Seoul. She also lent her voice for the exhibit’s audio guide.

Charli XCX for Valentino Beauty

Brat summer is going strong for Charli XCX, who is now Valentino Beauty’s latest US brand ambassador.

Charli XCX is the new Valentino Beauty brand ambassador
Charli XCX for Valentino Beauty | Image via Instagram @valentino.beauty

In an Instagram post announcing the partnership, the brand described the singer as “Edgy, bold, unapologetically expressive.”

Charli will be wearing the brand’s berry red lipstick ‘It’s Valentino Baby’ and their Colorgraph Eyeliner in Rockstud Noir during her ongoing Sweat Tour.

She also participated in a masterclass for the new Spike Valentino lipstick earlier this month in New York. Joining her at the launch event was global makeup artist Yadim.

Banner image courtesy of Jimmy Choo.

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